Northrock Partners, a nationally recognized financial and lifestyle advisory firm, has announced a significant step in its expansion strategy with the opening of its first California office in San Francisco. This strategic move was facilitated by the acquisition of Minkoff Wealth Partners, a well-established San Francisco-based firm. This marks NorthRock Partners’ inaugural acquisition since entering into a formal partnership with Sammons Financial Group, signaling a period of growth and strategic alliances for the company.
The new San Francisco location will host a team of seven experienced advisors and eleven support staff members. This team is fully equipped to deliver NorthRock Partners’ signature Personal Office® approach to clients throughout the Bay Area. The Personal Office® model is known for its comprehensive and integrated advisory services, addressing all facets of a client’s financial life. This includes expert guidance on investments, tax planning, insurance, estate planning, and philanthropic endeavors, ensuring a holistic approach to wealth management.
This expansion brings NorthRock Partners a firm managing over $700 million in assets and strategically positions them closer to their target clientele. This includes corporate executives, business owners, family offices, athletes, and entertainers who are based in San Francisco, Silicon Valley, Marin County, and the East Bay area. Having a physical presence in San Francisco allows NorthRock Partners to better serve these key demographics and strengthen their relationships within the Californian market.
“Our commitment to providing deeply integrated advice and leveraging innovative services continues to resonate with both clients and advisors,” stated Rob Nelson, CEO of NorthRock Partners. “Opening an office in San Francisco is a natural progression in our mission to extend our client-centric model to a wider audience across the nation. This expansion not only places us geographically closer to many of our existing clients but also allows us to welcome a talented and culturally aligned group of advisors to our growing team.”
Steven Minkoff, now Advisor and Managing Director of NorthRock San Francisco, brings to the firm a highly respected team with decades of collective experience in wealth management. Their expertise lies in advising executives, business owners, and high-net-worth individuals throughout the region, perfectly complementing NorthRock’s existing strengths.
“Joining forces with NorthRock Partners and launching their first California office is a realization of my vision to provide clients with the most comprehensive and insightful advice available,” said Steven Minkoff. “I am enthusiastic about collaborating with NorthRock’s accomplished team of advisors to significantly enhance the breadth and depth of services we can offer our clients. The Personal Office model encompasses everything our clients require, from strategic charitable giving to intricate estate planning, all under one roof.”
NorthRock Partners currently oversees more than $6 billion in assets under management and serves over 1,900 clients on a global scale through its distinctive Personal Office® model. The firm is recognized for its innovative approach and specialized divisions tailored to specific client needs. These include NorthRock X, which caters to the unique financial needs of athletes and entertainers; Foundation X, dedicated to supporting philanthropists and foundations; and NRX Hockey, focusing on professional hockey players worldwide.
About NorthRock Partners
NorthRock Partners stands as a premier financial and lifestyle advisory firm dedicated to empowering clients to live extraordinary lives. Through their Personal Office® experience, NorthRock delivers seamlessly integrated and personalized advice spanning investments, tax optimization, insurance solutions, estate planning, and charitable giving strategies. With a robust portfolio of over 1,900 clients, $6 billion in assets under management, and a growing national footprint, NorthRock offers one of the most comprehensive service suites in the financial services industry. For three decades, NorthRock Partners has prioritized the client experience, fostering enduring relationships and providing unparalleled advice and services designed to help clients achieve their full potential. For further information, please visit www.northrockpartners.com.
