Kao USA Inc., a subsidiary of Kao Corporation, has acquired Oribe Hair Care from Luxury Brand Partners, LLC. This acquisition adds Oribe to Kao Salon Division’s portfolio of professional hair care brands, including Goldwell and KMS. Oribe, known for its luxury hair care products and global presence in salons and specialty retailers, will continue to operate under current management in New York City.
Oribe Joins Kao Salon Division’s Luxury Hair Care Portfolio
Kao Salon Division’s acquisition of Oribe Hair Care solidifies its position in the high-end professional hair care market. Oribe’s comprehensive product line, encompassing hair, skin, body, and makeup, aligns perfectly with Kao’s strategy to offer premium, artist-driven brands. This strategic move leverages Kao’s extensive global distribution network to expand Oribe’s international reach.
Leadership Transition and Continued Brand Excellence
Daniel Kaner, co-founder and co-president of Oribe, will lead the brand as president under Kao’s ownership. This ensures continuity in Oribe’s commitment to luxury and high-quality products. Kao’s leadership expressed confidence in Kaner’s ability to drive further growth and innovation while maintaining Oribe’s distinct identity.
A Strategic Partnership for Growth
This acquisition builds upon a successful partnership between Oribe and Goldwell, another Kao Salon Division brand. The collaboration demonstrates a shared vision for luxury hair care and a dedication to serving professional stylists and their clients. This acquisition allows Kao to expand its offerings in the prestige hair care market, meeting the increasing demand for high-quality, luxury hair products.
A Bittersweet Farewell for Luxury Brand Partners
Luxury Brand Partners CEO, Tevya Finger, expressed mixed emotions about the acquisition, acknowledging Oribe’s success and anticipating its continued growth under Kao. This transition marks a significant milestone for Oribe, enabling the brand to reach a wider global audience and further establish its position as a leader in the luxury hair care industry. Kao’s resources and established infrastructure provide a strong foundation for Oribe’s future expansion and innovation.
