Unleashed Brands, a leading youth enrichment franchise platform that encompasses category-leading brands such as Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts, announced a strategic partnership with Seidler Equity Partners. This collaboration is set to propel the company’s growth trajectory and bolster its commitment to child enrichment programs. Seidler Equity Partners’ investment will enable Unleashed Brands to further its mission of helping children learn, play, and grow, while the existing management team will continue to steer the company under its founder-focused and franchise-friendly principles. The financial details of the transaction remain undisclosed.
This capital infusion from Seidler Equity Partners is designed to support Unleashed Brands’ ambitious growth plans. The company aims to expand its platform by acquiring additional best-in-class brands within the youth enrichment sector. This strategic move will enhance Unleashed Brands’ ability to offer a comprehensive suite of vetted, high-quality programs catering to diverse children’s interests and skill development, ultimately nurturing them into successful adults. With a current portfolio of over 800 brick-and-mortar locations across six brands in the United States and Canada as of December 2022, Unleashed Brands has ambitious plans to add more than 630 new locations in the coming years.
Seidler Equity Partners, based in Marina del Rey, California, brings over three decades of experience in investing in founder-led companies. Their investment philosophy emphasizes providing both capital and strategic resources to accelerate growth while maintaining the unique company culture. As a partner, Seidler Equity Partners is poised to play a crucial role in helping Unleashed Brands realize its full potential during this significant growth phase.
“Since our inception in 2021, Unleashed Brands has been dedicated to serving as a trusted resource for parents seeking enriching activities for their children,” stated Michael Browning, CEO and Founder of Unleashed Brands. “Our core mission of helping kids learn, play, and grow remains steadfast. By partnering with Seidler Equity Partners, who deeply believe in our vision, we are excited to explore new avenues to serve youth of all ages and interests. Seidler Equity Partners’ enthusiastic support will be instrumental as we expand our franchise opportunities nationwide, reinforcing our position as a trusted resource for families.”
Leonard Lee of Seidler Equity Partners commented, “Unleashed Brands has established an exceptional track record in the youth enrichment market, and Seidler Equity Partners is honored to support them in their next phase of growth. Their impressive portfolio of leading brands is shaping the future of youth enrichment programs.”
Previous investors have successfully exited the business, expressing their continued support for Unleashed Brands’ future endeavors. Patrick K. McGee, Managing Partner at MPK Equity Partners, noted, “The Unleashed Brands platform is well-positioned for remarkable growth, and we are excited to witness their continued success in serving franchisees, parents, and children. We are proud to have been part of their journey and their mission to positively impact young lives.”
John Bahr, Managing Partner at AHR Growth Partners, added, “It has been an incredible journey supporting Unleashed Brands’ growth from a small group of adventure parks to a comprehensive platform. The team’s unwavering dedication to their vision is inspiring, and we eagerly anticipate their future achievements.”
Unleashed Brands’ portfolio includes Urban Air Adventure Park, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts. The leadership team at Unleashed Brands boasts over 150 years of collective experience in the consumer industry, all dedicated to serving families. Unleashed Brands is committed to expanding its platform to better support families in their quest to “build great kids.”
About Unleashed Brands
Unleashed Brands is the parent company behind Urban Air, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts, brands focused on providing innovative and profitable youth enrichment experiences. With a decade of experience, Unleashed Brands has developed a proven platform for scaling businesses that cater to families. Their mission is to positively influence the lives of children by offering engaging and inspiring experiences that empower them to reach their full potential. For more information, please visit www.UnleashedBrands.com.
ABOUT SEIDLER EQUITY PARTNERS
Seidler Equity Partners has been a prominent investment firm since 1992, focusing on partnering with market-leading companies. Seidler Equity Partners aims to align its resources with founders and management teams to foster long-term growth and maintain company stewardship. To learn more, visit www.SEPfunds.com.
Contact: ICR, [email protected]
SOURCE Unleashed Brands
