Partnerize is committed to ensuring that advertisers’ marketing investments yield genuine value by actively combating partner fraud. Our sophisticated anti-fraud suite has long been a cornerstone in helping Partnerize advertisers pinpoint, handle, and eliminate fraudulent partner activities. This empowers them to confidently allocate marketing budgets to partners who truly drive meaningful results. Leveraging proprietary machine learning, Fraud Manager meticulously analyzes transactional data to identify patterns indicative of potential fraud. By scrutinizing multiple metrics in real-time, even the most intricate partner fraud schemes are brought to light. Users are promptly alerted to anomalies, enabling them to investigate and effectively mitigate fraud risks before they can significantly impact campaign performance.
Our dedicated Data Science team has been continuously refining Fraud Manager since its inception. We are excited to announce the latest update, which introduces enhanced fraud detection metrics and significantly improved data visualizations, making fraud management on the Partnerize platform more robust and user-friendly.
Key Improvements to Partnerize Fraud Manager:
- Expanded Fraud Detection Metrics: Building upon existing metrics for potential partner fraud, Partnerize Fraud Manager now extends its monitoring capabilities to the customer level, utilizing IP address analysis to identify suspicious activities more comprehensively.
- Streamlined Incident Management Dashboard: Managing potential fraud incidents is now significantly easier with the newly designed dashboard and incident page. This enhanced interface provides clear visibility into whether a partner or IP address has a history of prior violations, facilitating quicker and more informed decision-making.
- Increased Detection Accuracy: The update incorporates advancements in machine learning, leading to greater accuracy in flagging suspicious incidents. This means fewer false positives and more reliable identification of genuine fraud attempts within the Partnerize ecosystem.
Partnerize Fraud Manager Dashboard: Enhanced data visualization for identifying potential partner fraud and managing incidents efficiently.
The Ongoing Battle Against Digital Ad Fraud with Partnerize
The escalating threat of digital ad fraud is a serious concern for the industry. By 2022, global losses from digital ad fraud were estimated to reach a staggering $22 billion. While partner marketing, particularly through platforms like Partnerize, has traditionally been seen as less vulnerable to fraud due to its pay-for-performance model, fraudsters are constantly evolving their tactics.
Partnerize recognizes that as long as financial incentives exist, malicious actors will seek to exploit brands and partners. That’s why our data scientists at Partnerize remain dedicated to proactively counteracting these threats. We are committed to providing advertisers with cutting-edge tools like the updated Fraud Manager, offering peace of mind and ensuring the integrity of their partner marketing programs.
For a deeper dive into the data science behind fraud detection, explore this article: The Data Science Behind Fraud Detection in Affiliate Marketing.
To discover how Partnerize Fraud Manager can safeguard your partner marketing investments, request a demo today.
