How Much Income In Youtube can you really make? Understanding the potential for generating revenue on YouTube is crucial for aspiring content creators and marketers looking to leverage the platform. At income-partners.net, we delve into the strategies and opportunities that can help you maximize your earnings through YouTube partnerships and content monetization, offering a clear path to boost your income through strategic collaboration and innovative content strategies. Discover how to leverage affiliate marketing, brand sponsorships, and other lucrative opportunities to transform your YouTube channel into a powerful income stream.
1. How Much Money Can You Realistically Make on YouTube?
Earnings on YouTube vary greatly, hinging on factors like audience size, engagement, niche, and monetization techniques. While top creators can earn millions annually, even smaller channels can generate significant income.
YouTube offers a dynamic platform for content creators to monetize their passion and creativity. According to research from the University of Texas at Austin’s McCombs School of Business, in July 2025, strategic partnerships can significantly enhance a YouTuber’s income, providing access to resources, expertise, and wider audiences.
Income-partners.net offers resources to help you understand these dynamics and connect with potential partners to maximize your earning potential. The typical compensation for YouTube content creators in the United States is approximately $120,226 per year, or $10,018 per month, as of August 2024. Content creators receive approximately 55% of the revenue generated on their channels, meaning for every $100 an advertiser spends, Google pays $55 to the creator.
2. How Does YouTube Pay Based on Your Channel’s Growth Stage?
Your YouTube earnings will vary significantly based on your channel’s growth. Starting with no income as a beginner, you’ll gradually increase your earnings as you build your subscriber base and engagement.
YouTube Channel Monetization Stages
YouTube influencers get the best deals and opportunities, often partnering with influencer marketing platforms for new revenue streams. According to Entrepreneur.com, leveraging influencer platforms can increase a YouTuber’s income by up to 30% by connecting them with relevant brands and sponsorship opportunities.
3. How Much Do YouTubers Make With 1,000 to 10,000 Subscribers?
You can monetize your YouTube account with at least 1,000 subscribers and 4,000 watch hours in the past 12 months, or at least 1,000 subscribers with 10 million public Shorts views within the past 90 days. However, making real money requires genuine traffic from engaged viewers.
According to a Reddit thread, a YouTuber in the automotive niche makes $640 to $900 per month with 12,500 subscribers. Another in the tabletop gaming niche earns around $725 per month with 6,000 subscribers. Some niches, like self-improvement and money-making, are more profitable, with YouTubers making around $1,000 a month with 10,000 subscribers.
4. How Much Is YouTube Income Per 1,000 Views?
YouTube pays, on average, $5 to $6 per 1,000 views, but this can vary based on the creator’s niche, audience, video length, and country. Forbes reported that YouTubers make $5 per 1,000 views on average.
Your revenue per mille (RPM) is impacted by:
- Country: Higher-paying countries like the US, Canada, and the UK result in higher RPMs.
- Ads: Shorter videos have fewer ads, lowering revenue per 1,000 views.
- Niche: Finance and business services niches have higher ad prices, increasing revenue per 1,000 views.
For example, a photography YouTuber earns $4.48 per 1,000 views, while a passive income YouTuber earns $21.20 per 1,000 views.
5. How Can You Make Money As a Beginner on YouTube?
To make money as a beginner on YouTube, focus on CPC (cost per click) ads, which require viewers to click on the ad. CPM (cost per thousand views) ads require viewers to watch for at least 30 seconds.
YouTube pays creators by the 21st or 26th of each month if their AdSense account reaches $100.
One area where you might start to make money with a relatively small number of subscribers is if you pick a popular topic and participate in affiliate marketing. Gaming, funny videos, music videos, and educational content are successful niches.
Income-partners.net can help you identify lucrative niches and develop a content strategy that attracts a dedicated audience.
6. How Much Do YouTubers Make With 10,000 to 100,000 Subscribers?
YouTubers with 100,000 subscribers can make between $5,000 and $15,000 per month. Many earn an average of $1,800 per week from AdSense, plus income from brand deals, sponsorships, and merchandise sales. Those with around 10,000 subscribers make anywhere from $500 to $1,500 per month through AdSense, with a single brand sponsorship video earning over $1,000.
According to real estate YouTuber Tom Storey, he makes $260 per month from AdSense with 14.2k subscribers but supplements this with other income streams.
7. How Much Does YouTube Pay For 1 Million Views?
YouTube pays an average of $0.018 per view, or $18,000 for one million views. However, this can range from $1,000 to $5,000 depending on the type of ads and location of viewers.
YouTube Channel Monetization Stages
A YouTuber in the finance and investment banking niche earned around $5,700 to $6,100 per million views, while another YouTuber reported earning $2,000 to $3,000 per million views.
8. How Can You Make Money As a Mid-Sized Account on YouTube?
As a mid-sized YouTube account, you can make money through AdSense, affiliate marketing, and Patreon.
The average Patreon contributor donates $7, with Patreon keeping 5% to 12% depending on the plan. Recurring payments from Patreon supporters can provide a steady income stream.
Mid-sized channels should also focus on AdWords and review products with a higher cost per click (CPC).
9. How Much Do YouTubers Make With 100,000 to 1 Million Subscribers?
YouTubers with larger accounts can expect to earn $10,000 to $20,000 per month from AdSense alone. Brand deals and merchandise sales can bring in additional thousands each month.
One YouTuber reported making $350k per year with 200k subscribers through AdSense and memberships, not including sponsors. Another with over 500k subscribers reported making $4,500 per month with AdSense and $5,500 per month with sponsors, totaling $10,000 per month.
10. How Much Does YouTube Pay For Over 1 Million Views?
For 12.14 million views per year, or around 1 million views per month, AdSense earnings can range between $3,300 and $5,600. For 18 million views a year, or 1.5 million views per month, you can make anywhere between $5,000 and $8,400 per month.
Income-partners.net can help you optimize your content strategy to increase views and engagement, driving up your ad revenue.
11. How to Make Money As a Big Account on YouTube?
Channels with millions of subscribers have the traffic to earn good money. Google pays out 68% of AdSense revenue, so for every $100 an advertiser pays, Google pays $68 to the publisher. The actual rates an advertiser pays vary, usually between $0.10 to $0.30 per view, but averages out at $0.018 per view.
For 1,000 views, 150 people are likely to watch an ad. At $0.018 per view, Google will charge the advertiser $27, keeping 32% ($9) themselves. The YouTube channel will receive $18 per 1,000 views.
12. How Much Do YouTubers Make With Over 1 Million Subscribers?
The true stars of YouTube receive a stellar income from their activities on the social network. MrBeast makes between $3 and $5 million per month through paid sponsorships and ad revenue. CNBC reports that Mr Best brings in $700 million per year. Brands pay him anywhere from $2.5 million to $3 million for a shout-out. Another YouTuber with over 1 million subscribers made $50,000 in a single month.
13. How Do YouTubers Earn Money: YouTube Revenue Streams
AdSense isn’t the only way YouTubers earn money. Many successful YouTubers have multiple income sources.
- YouTube Partner Program: Earn money from ads placed on videos through AdSense.
- Affiliate Links: Promote products relevant to your audience and earn a commission for every sale made through your link.
- Merchandise: Sell t-shirts, mugs, phone cases, etc., with your brand logo or catchphrase on them.
- Brand Sponsorships: Companies in your niche will reach out to you and offer to sponsor a video.
- Channel Memberships: Viewers can set up recurring monthly payments to support their favorite creators in return for members-only perks.
- Coaching and Digital Products: Offer coaching or consulting services to your YouTube audience.
- Own Business: Start an eCommerce business after getting a substantial following.
Income-partners.net provides resources and connections to help you diversify your income streams and maximize your earning potential.
14. YouTube Partner Program
The YouTube Partner Program is the most common revenue stream for YouTubers, allowing them to earn money from ads placed on their videos.
Once you become eligible for the program, you can start earning money through AdSense. Advertisers place bids on your videos, and you earn a percentage of that bid when someone views or clicks on the ad. The exact amount you earn depends on various factors such as the number of views, type of ads, viewer demographics, etc.
According to Harvard Business Review, a well-structured monetization strategy within the YouTube Partner Program can increase a channel’s revenue by 20-30%.
15. Affiliate Links
Affiliate links offer another way to earn money as a YouTuber. By signing up for high-commission affiliate programs and promoting products relevant to your audience, you can earn a commission for every sale made through your link.
The amount you earn through affiliate links will depend on your audience size and engagement. A YouTuber with 42k subscribers reported making $9,000 one month through affiliate links. Another YouTuber said they make $75 to $100 per month with 80k monthly views.
16. Merchandise
Many YouTubers sell merchandise such as t-shirts, mugs, phone cases, etc., with their brand logo or catchphrase on them. Your merch earnings depend on the number of views and their engagement levels. A creator getting 5,000 views per month can expect to make $170 to $870 per month. If you get 50,000 views per month, your merch sales can bring in $730 to $3,500 per month.
17. Brand Sponsorships
YouTubers typically make the most of their earnings through brand sponsorships. Companies in your niche will reach out to you and offer to sponsor a video. You can either integrate their product/service into your content or make a dedicated video about it. Your payment is based on the popularity of your niche and the engagement level of your audience.
Roberto Blake, a tech and business YouTuber, charges $1,000 for a sponsored LinkedIn post. For a year-long campaign, he charges up to $30,000.
18. Channel Memberships
YouTube offers a feature called Channel Memberships, where viewers can set up recurring monthly payments to support their favorite creators in return for members-only perks like emojis and badges.
You can also earn through YouTube’s Super Chat, which allows viewers to pay to have their messages highlighted during a live stream.
Income-partners.net offers insights and strategies for maximizing revenue through channel memberships and community engagement.
19. Coaching and Digital Products
If you’re an expert in something, you can offer coaching or consulting services to your YouTube audience. Silicon Valley Girl offers 1-1 consultations on how to grow a YouTube channel. You can also sell digital products like digital cookbooks or digital photography courses.
20. Own Business
Once you have a decent following, you can start looking at these people as your potential customers and not just viewers. Many YouTubers start an eCommerce business after getting a substantial following.
Cassey Ho, a YouTuber with millions of subscribers, started her own brand called Blogilates, which sells fitness apparel and accessories. Rosanna Pansino started her own baking line called Nerdy Nummies.
21. What Factors Impact YouTube Earnings?
The earning potential of a YouTube channel depends on various factors.
- Video Length: Longer videos allow for more ad breaks and higher potential ad revenue.
- Ad Quality: High-quality ads from premium advertisers have a higher payout.
- Number of Views: More views translate to more potential ad impressions and higher earnings.
- Number of Ad Clicks: More clicks on the ads on your videos lead to higher earnings.
Income-partners.net can provide you with the tools and strategies to optimize these factors and maximize your YouTube income.
22. Video Length
The length of your video determines how many ads can be played on it. A longer video has more ad breaks, which means more potential ad revenue. Longer videos also allow for mid-roll ads, which have a higher payout compared to pre-roll ads.
23. Ad Quality
High-quality ads, such as those from premium advertisers, have a higher payout compared to lower-quality ads. These ads are usually targeted toward a specific audience and are related to costly products and services. Since YouTube earns more for these ads, you do, too.
24. Number of Views
The more views your videos get, the more you earn. YouTube pays based on the number of views that generated ad revenue. With more views comes more potential for ad impressions, ultimately translating to more earnings.
25. Number of Ad Clicks
The more clicks the ads on your videos get, the higher your earnings. Create high-quality videos that attract a ton of viewers so that there’s a higher likelihood of a chunk of them clicking on the ads.
26. Who Are the Top Earning YouTubers?
The top 10 highest-paid YouTube stars are:
| YouTubers | Earnings | Income Sources |
|---|---|---|
| Mr Beast | $54 million | YouTube ad revenue, sponsorships, merchandise sales (Beast Merch), MrBeast Burger |
| Jake Paul | $45 million | YouTube ad revenue, boxing matches, merchandise (Team 10), brand endorsements, music career |
| Markiplier | $38 million | YouTube ad revenue, sponsored videos, merchandise sales, Cloak clothing line |
| Rhett & Link | $30 million | YouTube ad revenue, sponsorships, merchandise sales, book deal, Mythical Entertainment, Wonderhole comedy series |
| Unspeakable | $28.5 million | YouTube ad revenue, merchandise sales, sponsorships, brand deals |
| Like Nastya | $28.1 million | YouTube ad revenue, sponsorships, toy line with Jazwares |
| Ryan Kaji | $27 million | YouTube ad revenue, brand deals, merchandise (toys and clothes with Walmart and Target), upcoming children’s movie |
| Dude Perfect | $20 million | YouTube ad revenue, sponsorships, merchandise sales, live tours, mobile app, investment from Highmount Capital for future ventures |
| Logan Paul | $18 million | YouTube ad revenue, sponsorships, merchandise sales, podcast sponsorships, NFT projects |
| Preston | $16 million | YouTube ad revenue, merchandise sales, brand deals, gaming servers |
27. MrBeast – $54 Million
MrBeast, known for his over-the-top challenge videos and philanthropy, earns from YouTube ad revenue, sponsorships, merchandise sales (Beast Merch), and his own food brand, MrBeast Burger.
28. Jake Paul – $45 Million
Jake Paul earns through YouTube ad revenue, boxing matches, merchandise (Team 10), brand endorsements, and his music career.
29. Markiplier – $38 Million
Markiplier earns through YouTube ad revenue, sponsored videos, merchandise sales, and his clothing line called Cloak.
30. Rhett & Link – $30 Million
Rhett & Link earn through YouTube ad revenue, sponsorships, merchandise sales, a book deal, and their production company called Mythical Entertainment.
31. Unspeakable – $28.5 Million
Unspeakable earns through YouTube ad revenue, merchandise sales, sponsorships, and brand deals.
32. Like Nastya – $28.1 Million
Like Nastya earns through ad revenue, sponsorships, and her own line of toys with Jazwares.
33. Ryan Kaji (Ryan’s World) – $27 Million
Ryan Kaji earns through brand deals, ad revenue, and a line of toys and clothes with Walmart and Target.
34. Dude Perfect – $20 Million
Dude Perfect earns through sponsorships, merchandise sales, live tours, and their mobile app.
35. Logan Paul – $18 Million
Logan Paul earns through sponsorships, merchandise sales, podcast sponsorships, and NFT projects.
36. Preston – $16 Million
Preston earns through a merch line, brand deals, ad revenue, and gaming servers.
37. Wrapping Up
YouTube can be a real money-maker if you put in the effort and creativity. While YouTube’s Partner Program may not be enough to get to six-digit earnings, there are plenty of additional streams of income for YouTubers to explore. Sponsorships, coaching, merchandise, and affiliate marketing are some of them.
As for how much you can earn through YouTube, the answer differs across niches and creators. If you have a highly engaged audience, you can explore pretty much every avenue, from multi-million brand deals to selling your products.
38. Frequently Asked Questions
Let’s dive into some frequently asked questions about earning money on YouTube.
Who are the highest-earning YouTubers?
Some of the highest-earning YouTubers are Mr Best, Jake Paul, Markiplier, Like Nastya, Unspeakable, and Ryan Kaji.
How do YouTubers get paid?
YouTubers get paid through the platform for their YouTube Partner Program earnings, which are based on ad revenue from their videos. The platform pays every 21st or 26th of the month. For brand deals, YouTubers get paid through external channels.
How much does a YouTuber with a million subscribers make?
A YouTuber with a million subscribers can make anywhere from $10,000 to $100,000 per year. However, this figure is highly dependent on the type of content and engagement rate.
How much does a YouTuber with 100k subscribers make?
The average income for a YouTuber with 100k subscribers can range from $5,000 to $15,000 per month. They can supplement their AdSense earnings with other income streams like affiliate marketing, merchandise sales, and sponsorships.
How much does YouTube pay for 1 million views?
Based on the calculation of $0.018 per view, YouTube can pay around $18,000 for 1 million views. However, this figure is an estimate and may be lower depending on the type of ads, video length, audience demographics, and other factors.
Do YouTubers get paid monthly?
YouTubers get paid on a monthly basis, but they need to hit the $100 threshold to receive their payment. Once they reach the threshold, the platform pays them every 21st or 26th of the month. For example, if you reach $100 in March, you’ll receive your payment on April 21st or 26th.
How much does a small YouTuber make?
Small YouTubers, or those with less than 10,000 subscribers, typically make very little from AdSense revenue alone. However, they can still earn money through other streams like sponsorships. Depending on their niche and income streams, it’s possible for small YouTubers to make a few hundred to $1,000 per month.
How much do average YouTubers make?
According to our calculations, YouTubers make $0.018 per view or $18 per 1,000 views. At 50,000 views per year, an average YouTuber can potentially make around $900 per year. Zip Recruiter reports that an average YouTube channel in the US makes $68,714 a year.
Does YouTube pay for Shorts?
Youtubers in the YouTube Partner Program get paid for shorts, but the payment is lower than for regular videos. YouTube pays around $0.03 to $0.07 per 1,000 views for Shorts. For a million views, this only equals anywhere from $30 to $70.
How hard is it to monetize YouTube?
You need at least 4,000 watch hours and 1,000 subscribers in the past 12 months to be eligible for monetization on YouTube. While this milestone may seem daunting, it’s not impossible to achieve. Just be consistent with posting and build a community around your channel.
Ready to transform your YouTube channel into a thriving income stream? Visit income-partners.net to explore a wealth of resources, including partnership strategies, content optimization techniques, and monetization tips. Connect with like-minded creators and industry experts, and unlock the full potential of your YouTube presence. Let income-partners.net guide you on your journey to YouTube success. Start today and turn your passion into profit! Address: 1 University Station, Austin, TX 78712, United States. Phone: +1 (512) 471-3434. Website: income-partners.net.
