NEW YORK–Greycroft Partners Llc, a prominent venture capital firm concentrating on early-stage investments in the internet and media sectors, has announced the appointment of John Elton as its newest Partner. This strategic addition underscores Greycroft’s ongoing commitment to strengthening its expertise and presence in key technology hubs. Based in New York, Elton will collaborate closely with Managing Partner and Founder Alan Patricof, and Partner and Co-Founder Ian Sigalow, further solidifying the firm’s foothold in the East Coast investment landscape. The Los Angeles office of Greycroft Partners will continue to be led by Co-Founder and Partner Dana Settle, and Partner Mark Terbeek.
John Elton brings a wealth of experience to Greycroft Partners LLC, stemming from his tenure as a Partner at iNovia Capital. During his time at iNovia, he focused on strategic investments within digital media, e-commerce, enterprise software, and financial software industries. This expertise aligns seamlessly with Greycroft’s investment strategy, making him a valuable asset to the team. Elton’s background as an investor and advisor in digital media since 1998 positions him as a seasoned leader in the evolving digital landscape. His early career experience at 24/7 Media further cemented his foundation in the burgeoning internet industry in New York City.
Elton expressed enthusiasm about his new role, stating, “I am thrilled to join Greycroft Partners LLC and support the New York office. Having dedicated a significant portion of my time to the NYC tech scene, establishing my base here feels natural. My most successful ventures have been concentrated in Los Angeles and New York, Greycroft’s primary markets, and I am eager to focus on these regions with the firm.”
The collaboration between Elton and Greycroft Partners LLC is not new. They have a history of co-investing in eight deals since 2007, starting with Collective. Notably, three of these joint investments have already yielded successful exits, including Babble (acquired by Disney), Vizu (acquired by Nielsen), and OggiFinogi (acquired by Collective.). Elton’s early career began at Veronis Suhler Stevenson, a private investment firm specializing in information, education, media, marketing, and business services, providing him with a comprehensive understanding of the investment lifecycle. He holds an M.B.A. from New York University and a B.A. Degree from Lehigh University, underscoring his robust academic foundation.
Alan Patricof highlighted the strategic rationale behind Elton’s appointment, “John’s extensive experience as an operator, advisor, and investor, coupled with his entrepreneurial support approach, perfectly matches our needs as we expand our New York office. We have been seeking a partner for this location for some time, and John emerged as the clear choice given his long-standing trusted relationship and history of successful co-investments with Greycroft Partners LLC.”
About Greycroft Partners LLC:
Greycroft Partners LLC stands as a leading early-stage venture capital firm with a focused investment strategy in digital media companies. With offices strategically located in New York and Los Angeles – the two media capitals of the world – Greycroft offers unparalleled access and resources to entrepreneurs. The firm leverages a vast network within the media and technology sectors to empower entrepreneurs, providing them with crucial visibility, strategic partnerships, and guidance in navigating product launches and business growth. Managing $400 million in capital, Greycroft Partners LLC has an impressive portfolio of over 90 investments in prominent companies such as Babble, Buddy Media, Huffington Post, Klout, Maker Studios, and Trunk Club, demonstrating their significant impact on the digital media landscape. For deeper insights into Greycroft Partners LLC and their investment approach, please visit their website at http://www.greycroft.com.
Contacts
Greycroft Partners LLC
Elizabeth Conway, 212-893-1208
Director of Communications
[email protected]
