WAUKESHA, Wis.–SportPet Designs, a portfolio company of Topspin Consumer Partners, has broadened its reach in the pet industry by acquiring Mammoth Pet Products. This strategic move, announced today, sees SportPet taking over the assets of Mammoth Pet Products from C.B. Worldwide Inc., though the financial details of the transaction remain undisclosed.
Mammoth Pet Products, established in 1995 by Charles Byrne, has built a strong reputation for designing and manufacturing innovative and interactive pet toys. Their product line, boasting over 250 items, is particularly recognized for durable toys like the Flossy Chew® rope tugs and Tire Biter® toys. Mammoth’s commitment to quality has made it a trusted brand, with its products available at major retailers such as Walmart and Tractor Supply, as well as numerous independent pet stores.
Adam Kellogg, Founder and CEO of SportPet, expressed enthusiasm about the acquisition. “Welcoming Mammoth Pet Products into SportPet is a significant step for us,” he stated. “This acquisition is in line with our goal to offer cutting-edge, high-quality products that improve the lives of pets and their owners. We are eager to utilize Mammoth’s expertise and product range to foster future growth and continue to provide exceptional value to our customers.”
Ojas Vahia, Partner at Topspin Consumer Partners, also commented on the strategic importance of this acquisition. “This acquisition marks a key point in our strategy to expand SportPet’s market presence and enhance its product offerings. Mammoth’s strong brand recognition will undoubtedly contribute to SportPet’s ongoing success,” Vahia noted. “We are excited about this partnership and the opportunities for growth it presents.”
About SportPet
Since its inception in 2004 in Waukesha, WI, SportPet has been a disruptor in the pet containment market with its innovative kennels and crates under the SportPet brand. The company has since expanded its portfolio to include pet furniture, toys, bedding, apparel, and feeding accessories, introducing brands like Kitty City, Chew King, Harry Barker, and Mission Pets through both brand launches and strategic acquisitions. SportPet’s products are widely accessible at major retail outlets including Walmart, Target, and Petco, and online via platforms like Amazon, Chewy, and Walmart+.
About Mammoth Pet Products
Based in Mammoth Lakes, CA, Mammoth Pet Products has been a leading innovator in premium dog toys since 1995. The company focuses on creating interactive, high-quality toys that are not only fun and engaging but also durable and safe, promoting positive interactions between pets and their owners. Mammoth’s products are available through major retailers and a wide network of independent pet stores. For more information, visit https://mammothpet.com/.
About Topspin Consumer Partners
Topspin Consumer Partners, located in Mamaroneck, NY, is a private equity firm specializing in investments in established, profitable, and rapidly growing middle-market consumer businesses. Their investment focus spans various consumer sub-sectors, including health & wellness, personal care, beauty, food & beverage, household goods, and pet products. Topspin also invests across the consumer value chain, supporting consumer and retail business services, co-manufacturing and co-packing, and technology and software solutions for the consumer and retail sectors. Topspin prides itself on its operational expertise and collaborative approach, working closely with founder-owners and management teams to build and scale businesses. For more information, please visit topspincp.com.
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