NEW YORK – Orangewood Partners, a private investment firm known for its long-term, value-driven approach, has announced a significant strategic investment in SERVPRO West Coast DRT (WCDRT), a leading franchisee within the renowned SERVPRO system. This investment signals Orangewood’s continued focus on partnering with high-growth franchise businesses and leveraging its operational expertise to accelerate expansion.
SERVPRO West Coast DRT, headquartered in Encino, California, has rapidly risen to prominence as a top-tier SERVPRO franchisee since its inception in 2015. The company provides comprehensive residential and commercial property cleaning, restoration, and reconstruction services. WCDRT has distinguished itself within the SERVPRO network by consistently ranking in the top 2% of all franchises since 2017 and earning the prestigious SERVPRO Franchise of the Year award in 2021. This recognition underscores WCDRT’s commitment to operational excellence and superior customer service.
As a designated Extreme Response Team (ERT) franchise, one of only 12 within SERVPRO, WCDRT possesses unique capabilities to manage large-scale commercial losses and mobilize swiftly in response to widespread emergencies such as storms and catastrophic events. This ERT designation highlights WCDRT’s advanced operational capacity and its crucial role within the national SERVPRO network, ready to provide immediate support when large-scale disasters strike.
The partnership with Orangewood Partners is designed to fuel WCDRT’s ambitious growth plans across its service lines and geographical reach. Crucially, the existing leadership team of WCDRT, including CEO Alan Reed, CFO Darryn Barber, and COO Manny Corral, will remain at the helm and maintain a significant equity stake in the company. This continuity in leadership ensures the preservation of WCDRT’s successful operational culture and customer-centric approach, while benefiting from Orangewood Partners’ strategic and financial support.
Alan Reed, Co-Founder and CEO of WCDRT, expressed enthusiasm about the partnership, stating, “This partnership is just the beginning of our Company’s journey, and we are excited to collaborate with Orangewood and benefit from their extensive network and expertise in the real estate and franchise sectors. The dedication of our team members and the loyalty of our customers are fundamental to our success, and they will continue to be as we move forward.”
Manny Corral, Co-Founder and COO, echoed this sentiment, emphasizing the team-oriented ethos of WCDRT. “For us, it has always been One Team. We are thrilled about joining forces with the Orangewood team and are eager to continue delivering industry-leading service to our customers.”
Darryn Barber, Co-Founder and CFO, highlighted the shared vision for excellence that underpins the partnership. “We aim to set the gold standard within the SERVPRO system, and we chose to partner with Orangewood because they share this commitment to excellence. We look forward to working together to guide the Company through its next phase of expansion.”
Eric Engler, Managing Director at Orangewood Partners, commented on WCDRT’s impressive track record: “SERVPRO West Coast DRT has developed a remarkable platform characterized by a team that delivers best-in-class service and comprehensive support throughout the entire project lifecycle. Orangewood Partners is excited to partner with Alan, Darryn, and Manny, offering both capital and operational resources to support their continued growth trajectory.”
Alan Goldfarb, Founder and Managing Partner of Orangewood Partners, further elaborated on the strategic rationale behind the investment. “We are delighted to partner with SERVPRO and the entire WCDRT team. This investment aligns perfectly with Orangewood’s strategy of investing in founder-led, leading franchises within rapidly expanding sectors of the economy. We believe our strategic capital, resources, and operational expertise are ideally suited to accelerate growth and create significant value for all stakeholders.”
About Orangewood Partners
Founded in 2015, Orangewood Partners is a New York-based private investment firm distinguished by its long-term investment perspective. The firm focuses on acquiring control positions in lower-middle market, founder-led, and family-owned businesses operating within non-cyclical and fragmented sectors, specifically within business and consumer services. Orangewood Partners has a particular investment focus on franchises, multi-unit businesses, health & wellness, and human capital sectors. The firm’s dedicated team and network of operating partners and advisors play a crucial role in executing its thematic investment approach. Orangewood aims to develop companies into strategic industry assets, generating sustainable long-term value for investors, the companies themselves, and their communities. Typically, Orangewood Partners invests between $25 million and $100 million of equity, targeting businesses with EBITDA ranging from $10 million to $25 million at the time of investment. For additional information, please visit www.orangewoodpartners.com.
About SERVPRO West Coast DRT
SERVPRO West Coast DRT provides 24/7 emergency services encompassing fire, water, mold, biohazard, and asbestos remediation, along with comprehensive construction and storm response services.
About SERVPRO
Established in 1967 by the Isaacson family, SERVPRO is a leading national franchisor specializing in residential and commercial fire and water damage restoration services. Since its inception, SERVPRO has expanded to include over 2,100 franchises across the United States and Canada. In 2019, investment funds managed by Blackstone acquired a majority stake in SERVPRO, integrating it into its Core Private Equity strategy, which emphasizes longer-term investment horizons compared to traditional private equity models.
