OneTeam Partners stands at the forefront of athlete-driven commercial ventures, leveraging the collective power of player associations to create unprecedented opportunities. At income-partners.net, we understand the importance of strong partnerships and the vision that drives success. OneTeam Partners embodies this principle, operating as One Team Partners with athletes, brands, and innovators to reshape the landscape of sports and entertainment. This article delves into the leadership and key individuals who are steering OneTeam Partners towards continued growth and impact, solidifying its position as a pivotal force in the industry.
The Visionary Leadership of OneTeam Partners
The strength of OneTeam Partners lies in its experienced and diverse leadership team. These individuals bring a wealth of knowledge from across the sports, media, and finance sectors, united by a common goal: to amplify the collective commercial value of athletes.
Sean Sansiveri: CEO, Guiding the Mission
Sean Sansiveri
As CEO, Sean Sansiveri provides the overarching vision and mission for OneTeam Partners. His leadership encompasses overseeing the consortium of Player Associations, driving strategic growth, nurturing PA relationships, managing financial performance, and fostering team development. Sean’s background is deeply rooted in athlete advocacy and sports business. Prior to OneTeam, he served as General Counsel & Head of Business Affairs with the NFL Players Association for over a decade. During his tenure at the NFLPA, Sean spearheaded vital health, safety, and medical research initiatives, resulting in groundbreaking protocols for concussion management and COVID-19 safety. His efforts extended to forging long-term research partnerships with esteemed institutions like Harvard Medical School and the Cleveland Clinic. Sean’s strategic acumen also propelled the NFLPA’s marketing and licensing business to new heights, expanding its market presence and establishing it as a leading licensor in sports. His early career experience with the AFL-CIO further solidified his commitment to athlete empowerment and the power of collective action, principles that are central to the one team partners ethos.
Frank Arthofer: President, Driving Revenue and Strategy
Frank Arthofer
Frank Arthofer, as President of OneTeam Partners, is the driving force behind revenue generation, marketing, content strategy, business operations, IP partnerships, corporate strategy, and overall growth. His expertise is pivotal in creating unique commercial opportunities for OneTeam’s partners. Frank’s prior experience at Formula 1, where he led Digital Media, New Business, and Consumer Products under CEO Chase Carey, provides him with a unique perspective on global sports and media. His leadership roles at Boston Consulting Group’s TMT and Sports Practice, coupled with his time at Disney and ESPN’s Media Networks, equip him with a comprehensive understanding of driving growth and maximizing commercial potential within the sports and entertainment ecosystem, making him an invaluable asset to the one team partners approach.
Melissa Betts: CFO, Ensuring Financial Strength
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Melissa Betts, Chief Financial Officer, is responsible for the financial backbone of OneTeam Partners. Her role encompasses financial operations, strategy, and management, including FP&A, accounting, and corporate development. Melissa brings over nineteen years of dedicated sports industry experience to OneTeam. Her career is marked by collaborative work with executive leadership teams to drive growth, prioritize strategic investments, and maximize profitability. Her recent experience in the sports betting sector, including roles at The Action Network and Better Collective, provides her with valuable insights into the evolving landscape of sports finance. Prior to sports betting, Melissa honed her expertise at The Walt Disney Company/ESPN, supporting the expansion of their digital media portfolio. Her financial leadership ensures the stability and strategic financial planning necessary for one team partners to thrive.
Tim Slavin: Managing Director & CLO, Navigating Legal and Growth
Tim Slavin
Tim Slavin, Managing Director and Chief Legal Officer, is a founding executive of OneTeam Partners. He spearheads initiatives to develop new revenue streams and manages the company’s legal affairs. Tim’s previous role as President of MLB Players, Inc. demonstrates his deep understanding of player association dynamics and commercial rights. His recognition as a Sports Business Journal’s Forty Under 40 recipient underscores his impact and rising influence in the sports business world. Tim’s legal career began at the US Department of Justice, followed by practice at Simpson Thacher and Bartlett, providing him with a robust legal foundation to guide one team partners through complex business and legal landscapes.
Key Departments and Expertise
Beyond the core leadership, OneTeam Partners is structured with specialized departments, each led by experts in their respective domains, further strengthening the one team partners model.
Ricky Medina: Consumer Products, Expanding Licensing Opportunities
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Ricky Medina leads the Consumer Products department, focusing on developing licensing deals across key categories such as trading cards, apparel, and hardlines. His role involves managing licensee relationships and overseeing marketing and retail strategies to maximize licensed product sales. Ricky’s extensive experience includes leading business development for the NFLPA’s commercial arm, NFL Players Inc., and his involvement with precursor businesses to OneTeam, showcasing his long-term dedication to advocating for athlete’s commercial interests, a core tenet of one team partners.
Ashwin Desai: Games & Interactive, Engaging New Audiences
Ashwin Desai
Ashwin Desai manages business development in games licensing, exploring opportunities to leverage PA IP across new and existing game categories to drive revenue. His 10+ years of experience in sports and entertainment, including roles at NBC Universal, F1, and 2K, provide him with a strong understanding of the interactive entertainment landscape and how it intersects with sports, enabling one team partners to tap into new digital revenue streams.
Emily Sisson: Sponsorship, Athlete & Partner Marketing, Building Brand Connections
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Emily Sisson manages integrated marketing partnerships across sponsorship, partner marketing, content, and athlete marketing. She focuses on developing authentic brand partnerships that leverage PA IP to achieve brand goals. With over 15 years of experience developing integrated marketing programs for Fortune 500 companies, including roles at Octagon and PGA Tour, Emily brings a wealth of knowledge in creating revenue-generating platforms for brands, enhancing the value proposition for one team partners.
Joe Brown: Venture, Driving Innovation and Growth
Joe Brown
Joe Brown manages OneTeam’s corporate development and venture arms. His responsibilities include developing financial models for innovative partnerships, managing the venture portfolio, and contributing to overall growth strategy. Joe’s involvement with The Venture Collective and prior experience at the NFL and J.P. Morgan demonstrate his expertise in venture capital and financial strategy, fostering innovation within the one team partners ecosystem.
Zack Jackson: Corporate Strategy & Growth, Expanding Commercial Horizons
Zack Jackson
Zack Jackson leads corporate strategy and growth initiatives, identifying opportunities to commercialize PA IP through new avenues within and beyond existing licensing categories. His 10+ years of experience at Morgan Stanley, The Raine Group, and NBC Universal provide him with a strong foundation in corporate strategy and investment banking, guiding the strategic expansion of one team partners.
Lisa Stokes: Athlete Relations, Connecting with Athletes Authentically
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Lisa Stokes, a 4x Emmy award-winning executive, heads Athlete Relations. Her team utilizes data and insights to develop authentic athlete marketing campaigns. Lisa’s 20+ years of experience at ESPN and beyond, working with on-air talent and professional athletes, ensure that athlete partnerships are genuine and impactful, a key element of the one team partners philosophy.
Jonas Baer-Hoffman: International Business Affairs, Global Expansion
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Jonas Baer-Hoffmann, SVP of Global Business Affairs and Head of OneTeam International, sets the strategic direction for international growth. His prior roles at the MLBPA and FIFPRO, the global union for professional footballers, demonstrate his expertise in international market expansion and athlete advocacy on a global scale, extending the reach of one team partners worldwide.
Khalilah El-Amin: People & Culture, Fostering a Thriving Environment
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Khalilah El-Amin, Head of People and Culture, leads the development of OneTeam’s human capital strategy, fostering a culture of belonging and operational excellence. Her 20+ years of experience across HR, including roles at Team Liquid and Rockley Photonics, ensure a strong internal foundation for one team partners to operate effectively and sustainably.
Lauren Glaubach: IP Partnership and College, Expanding into New Territories
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Lauren Glaubach heads IP Partnerships and College, focusing on developing and growing relationships with partners and leading the expansion into the college sports space. Her 20+ years in media and technology, including a role at YouTube Kids & Family content, bring valuable experience in content ecosystems and partnership development, opening new avenues for one team partners.
Executive Directors of Partner Player Associations
OneTeam Partners works in close collaboration with the Executive Directors of its partner Player Associations. These leaders represent the athletes and ensure their interests are at the heart of all initiatives.
Lloyd Howell, Tony Clark, Becca Roux, Terri Jackson, Bob Foose: Executive Directors
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- Lloyd Howell (NFLPA Executive Director)
- Tony Clark (MLBPA Executive Director)
- Becca Roux (USWNTPA Executive Director)
- Terri Jackson (WNBPA Executive Director)
- Bob Foose (MLSPA Executive Director)
Xavier James, Matt Curtin, Shawn McDonald: Key Player Association Leadership
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- Xavier James (MLBPA COO)
- Matt Curtin (NFLPA President)
- Shawn McDonald (MLBPA SVP)
Board Members: Guiding Strategic Direction
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Jamie Rubin
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- Scott French (Board Member, HPS Partners)
- Jamie Rubin (Board Member, NFLPA)
- Bruce Daitch (Board Member, NFLPA)
OneTeam Investors: Backing the Vision
OneTeam Partners is supported by key investors who believe in its mission and potential. This section highlights recent news and partnerships showcasing the strength of OneTeam’s network.
Recent Partnerships and Growth
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- RLPA and OneTeam International Unite: Expanding the platform to Rugby League.
- Shiftwave, NFLPA, OneTeam Partners, and Exos Deal: Enhancing athlete health and performance through technology.
- MLB Players Inc., FanDuel and OneTeam Licensing Agreement: Strategic partnerships in the sports gaming sector.
- OneTeam International & Japan Professional Baseball Players Association (JPBPA) Partnership: Global expansion and international collaborations.
Conclusion: A Unified Force in Athlete Representation
OneTeam Partners is more than just a company; it’s a collective of experienced professionals, visionary leaders, and strategic partners all working as one team partners to elevate athletes and their commercial potential. From seasoned executives to expert department heads and collaborative player associations, OneTeam Partners is uniquely positioned to continue shaping the future of athlete representation and commercial partnerships in the evolving sports and entertainment landscape. Their commitment to innovation, strategic growth, and athlete empowerment makes them a key player in the industry and a valuable partner for brands and athletes alike.
