Mayer Brown LLP advised Omni Partners and other stakeholders on the successful sale of Vivup, a prominent health and wellbeing benefits provider, to Great Hill Partners, a growth-focused equity firm. The transaction, awaiting regulatory approval from the Financial Conduct Authority (FCA), will see Vivup integrated with Perkbox, a global platform for employee benefits and rewards. This strategic alignment is poised to significantly enhance the combined entity’s market reach, drive product innovation, and accelerate both organic and inorganic growth opportunities.
Omni Partners, who initially invested in Vivup in 2022, will maintain a minority stake in the newly formed business. This continued involvement underscores Omni’s confidence in the synergistic potential of the merger. By leveraging their respective market strengths, the integrated companies are set to deliver an unparalleled suite of products, empowering a broader spectrum of organizations and their employees across key markets in Europe and the Asia-Pacific region.
Omni Partners is recognized for its investment strategy targeting mission-driven, rapidly expanding, and profitable enterprises seeking their first external funding. The firm typically focuses on high-margin, UK-based companies that demonstrate market leadership within their specialized sectors. These companies are characterized by strong, culture-centric management teams and a proven track record of achieving at least £2 million in EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).
Vivup stands as a leading provider of health and wellbeing benefits, serving employees across both the public and private sectors. It currently partners with approximately 4,000 clients and extends its services to over 3 million employees throughout the United Kingdom, highlighting its significant impact and reach in the employee benefits landscape.
The Mayer Brown team advising on this transaction was jointly led by Private Equity partners James West and Electra Callan. The team also included key members such as senior associate Daniel Fahey, associates James Beattie, Priyanka Patel, and Anna Jackson-Smith, and senior legal project manager Candace Brown. Specialized counsel was provided by Regulatory partner Musonda Kapotwe, Tax partner Kitty Swanson, IP partner Mark Prinsley, and Antitrust & Competition counsel Mark Hills, ensuring comprehensive legal support throughout the deal.
