For over two decades, Natural Partners has stood as a pillar in the integrative medicine community, providing practitioners with access to high-quality supplements. Originating from a vision to streamline supplement dispensing, Natural Partners has consistently evolved to meet the dynamic needs of healthcare professionals. Now, this evolution culminates in an exciting transition as Natural Partners integrates its services entirely into the Fullscript platform, marking a significant step forward for practitioners in Scottsdale and across the nation. This move not only streamlines operations but also amplifies the mission of both organizations: to empower practitioners and improve patient outcomes.
Natural Partners’ journey began in 1995, fueled by the insights of Tye Smith, a businessman with a personal understanding of integrative medicine’s potential. Drawing from his experience at PetSmart, Smith recognized a crucial gap in healthcare: the efficient access to practitioner-grade supplements. Inspired by his positive experience with integrative practitioner Dr. Helene Weschler, Smith, alongside his wife Dianna and former PetSmart colleagues, established Natural Partners. Starting as a regional supplier with a limited brand selection, Natural Partners rapidly expanded, becoming a trusted national distributor serving countless practitioners across the United States.
supplements in a Fullscript logo box
“We actually started off as a technology company,” Tye Smith explained, highlighting the company’s early focus on efficiency and innovation. The core idea was to create a system that provided both practitioners and patients with more efficient options for accessing integrative care. This vision materialized into a wholesale supplement purchasing model, enabling practitioners to offer affordable, high-quality supplements to their patients while simultaneously fostering practice growth. Natural Partners became a driving force in the integrative medicine landscape, consistently adapting and innovating for over twenty years. This journey led to a pivotal merger with Fullscript, a Canadian technology company, in 2018, recognizing a shared vision for the future of integrative health.
The Strategic Alliance: Fullscript and Natural Partners Unite
The 2018 merger of Fullscript and Natural Partners forged a new powerhouse in integrative health. This strategic alliance combined Fullscript’s innovative virtual dispensing platform with Natural Partners’ established supply chain expertise and deep understanding of practitioner needs. The synergy was undeniable: Fullscript’s virtual dispensing model addressed the complexities of physical inventory, while Natural Partners provided robust merchandising and distribution capabilities. Together, they offered a comprehensive solution designed to simplify supplement management for integrative practitioners, including those serving the Scottsdale community.
Kyle Braatz, CEO of Fullscript, noted the foundational alignment between the two companies in 2018: “There was an initial connection because we both had a similar view of what we both wanted to do within this industry, and our passion for integrative and functional medicine.” This shared passion for advancing integrative and functional medicine served as the bedrock for a successful integration.
Fran Towey, then CEO of Natural Partners, emphasized the complementary strengths of the merged entities: “This combination is unique. We’re bringing together two teams that are completely complementary and laser-focused on the future of the wellness industry. Fullscript’s strengths are amplified by Natural Partner’s strengths, and vice versa. The Natural Partners team is incredibly passionate, and it takes that kind of passion to make a difference in healthcare. That’s why we were so drawn to the Fullscript team. In an industry that’s fraught with complex issues that have a real impact on human lives, we’ve got something special to contribute – a great strategy, and a team of people that truly care.” This unified vision and shared commitment to practitioner success solidified the merger’s potential to reshape the integrative health landscape.
Fullscript and Natural Partners: One Unified Platform for Scottsdale Practitioners
Building upon their successful merger, Fullscript and Natural Partners achieved complete platform integration in 2020. This pivotal step consolidated Natural Partners and Fullscript into a single, unified solution operating under the Fullscript banner. This integration created the first and only supplement dispensing platform to offer both wholesale and virtual dispensing options within a single interface. For practitioners in Scottsdale and beyond, this meant unprecedented flexibility and streamlined workflow management.
Brad Dyment, Chief Product Officer at Fullscript, explained the benefits of this unified platform: “By offering virtual dispensing and wholesale ordering in one platform, we’re giving practitioners the flexibility to create their perfect dispensing mix. Whether they’re dispensing in-office, online, or a combination of both, they can easily manage and track it all in one place. And, they can also take advantage of other perks, like automated adherence tools, marketed patient promotions to keep patients engaged, and shareable protocols to let anyone self-serve from their online dispensary. There are so many ways to dispense supplements and grow a practice, and now you can do it all from one browser tab with a free Fullscript account.” This single-platform approach simplifies practice management and enhances the practitioner-patient experience.
With the enhanced Fullscript platform fully functional, the natural progression was to transition all Natural Partners operations to this new, improved home. This transition ensures all practitioners, including those in Scottsdale who have relied on Natural Partners, benefit from the most advanced and streamlined supplement dispensing solution available.
Fullscript: A Streamlined Future for Supplement Dispensing in Scottsdale
The core mission of Fullscript is to help people get better. The strategic move to fully integrate Natural Partners into the Fullscript platform directly supports this mission. By consolidating operations onto a single, powerful platform, Fullscript is positioned to accelerate innovation and deliver even greater value to practitioners and their patients. This streamlined approach reduces complexity and empowers Fullscript to focus on developing cutting-edge tools and resources that directly benefit practitioners in Scottsdale and across the country.
Focusing on a single platform allows Fullscript to provide a comprehensive suite of tools. Practitioners can seamlessly manage both virtual and in-office dispensing, streamline practice administration, and leverage patient engagement and adherence tools to amplify their impact. This consolidation also simplifies workflows for busy practitioners, reducing the need to manage multiple accounts and platforms. With Fullscript, practitioners gain access to everything they need to optimize their supplement dispensing process within a single, user-friendly browser tab.
This transition was carefully considered, driven by user feedback, market research, and a commitment to leveraging innovative technology. This thoughtful shift is designed to simplify supplement dispensing for practitioners and ultimately improve patient care. Fullscript has implemented comprehensive resources and support systems to ensure a seamless transition, minimizing any disruption to patient care. In the long term, both practitioners and patients will experience significant benefits from the increased efficiency and ongoing innovation fostered by this integration.
“This has never been just about supplements,” Braatz concludes. “It has always been about the evolution of medicine. It has always been about helping practitioners provide better care, and most importantly, helping patients commit to wellness.” For practitioners in Scottsdale and nationwide, Fullscript represents the next evolution in integrative medicine support, offering a powerful platform to enhance practice efficiency and patient care.
Explore the Fullscript Advantage for Your Scottsdale Practice
Fullscript is ready to assist practitioners in Scottsdale and beyond in embracing the future of supplement dispensing. Book a demo today to discover how the Fullscript platform can transform your practice and elevate patient care.
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About Fullscript
Fullscript is the leading online platform empowering practitioners to seamlessly manage and dispense premier healthcare supplements – directly from their Scottsdale clinic or delivered to patients’ homes.
Whether your practice is based in Scottsdale or serves patients remotely, Fullscript provides a secure and convenient source for trusted supplements and wellness products. It also creates a new revenue stream for your practice. Practitioners gain enhanced control over patient supplement protocols, offer cost savings, and establish custom profit margins – all designed to grow your practice and make wellness more accessible in Scottsdale and beyond.
The Fullscript platform is packed with time-saving features, medically-vetted resources, and automated adherence tools. These resources minimize administrative tasks, support the growth of physician practices in Scottsdale, and foster sustained patient engagement.
