Mkh Capital Partners, a Miami-based private equity firm, recently announced the launch of Wax Center Partners, a new platform focused on the European Wax Center (EWC) brand. This initiative begins with the acquisition of 11 EWC locations in California. Wax Center Partners represents a collaborative effort between MKH Capital Partners and the Stieber EWC franchise.
MKH Capital Partners Expansion Strategy
This partnership signifies a significant step in the growth strategy of both MKH Capital Partners and the Stieber family. Susan and Larry Stieber, owners of the Stieber EWC franchise, expressed enthusiasm for the partnership, highlighting MKH’s expertise and financial strength as key factors in expanding their presence within the EWC network.
Annette Rodriguez, Managing Partner at MKH Capital Partners, reinforced this sentiment, stating that EWC is a leading brand in its category, poised for continued growth through new developments, acquisitions, and partnerships in both existing and new markets. This strategic alliance leverages MKH Capital Partners’ investment acumen and EWC’s established brand recognition to capitalize on opportunities within the personal care industry. Wax Center Partners is actively pursuing further expansion opportunities.
About MKH Capital Partners
MKH Capital Partners is a private equity firm backed by two entrepreneurial families and seasoned investment professionals. The firm combines long-term family capital with extensive private equity expertise and resources. MKH Capital Partners actively collaborates with business owners and management teams to foster growth in niche industries, transforming companies into regional and national leaders. With headquarters in Miami, Florida, and an office in Panama City, Panama, MKH Capital Partners is strategically positioned to identify and capitalize on investment opportunities across diverse markets.
MKH Capital Partners logo.
About European Wax Center
Founded in 2004, European Wax Center is a leading personal care franchise specializing in expert wax services. With certified Wax Specialists, EWC provides a high-quality, professional waxing experience in clean, private waxing suites. The company’s signature Comfort Wax™, a proprietary blend of high-quality ingredients, ensures a smoother, virtually painless waxing experience. EWC also offers a comprehensive line of pre- and post-wax products, known as EWC, designed for waxing skincare solutions. With over 800 centers nationwide, European Wax Center continues to revolutionize the waxing industry. New customers can even receive a complimentary first wax.
For more information about Wax Center Partners, visit www.mkhpartners.com or contact [email protected]. For details about European Wax Center and their services, visit www.waxcenter.com.
