In today’s dynamic business landscape, achieving revenue goals is more challenging than ever. Despite access to unprecedented knowledge, tools, and AI, a staggering 56% of companies missed their revenue targets last year. This gap highlights a critical issue within go-to-market (GTM) strategies. The complexity and fragmentation of modern GTM approaches are hindering business growth. Recognizing this challenge, Gtm Partners is pioneering a revolutionary vision: GTM is Better Together.
GTM is Better Together Vision
The Broken GTM Landscape: Silos and Tech Stack Overload
The modern go-to-market ecosystem is often characterized by silos and overwhelming technological complexity. Consider these stark realities:
- Tech Stack Proliferation: Enterprises grapple with an average of over 23 solutions within their GTM technology stack. This complexity can lead to data fragmentation, operational inefficiencies, and diluted efforts.
- Departmental Disconnect: A significant 60% of companies report misalignment between Sales, Marketing, and Customer Success teams. This lack of synchronization results in wasted resources, missed opportunities, and a disjointed customer experience.
- Internal Clarity Bottleneck: A surprising 71% of businesses identify internal go-to-market clarity as a greater impediment to growth than external factors like competition or market conditions. This internal confusion stifles innovation and hinders effective execution.
These statistics underscore a crucial point: a fragmented GTM approach is a major barrier to revenue growth. The solution lies in breaking down silos and fostering collaboration across teams and technologies. This is the core principle behind the GTM is Better Together vision championed by GTM Partners.
GTM Partners: Championing a Unified Go-to-Market Strategy
GTM Partners understands the intricacies of building successful go-to-market strategies. They recognize that the future of effective GTM lies in unity – bringing departments and technologies together to operate as a cohesive force. The GTM is Better Together initiative is designed to address the challenges of siloed approaches head-on, offering a roadmap for businesses to achieve greater alignment and accelerate revenue generation.
Learn More about GTM is Better Together
This comprehensive vision is structured around four key pillars:
1. Executive Summits: Fostering Cross-Functional Leadership Alignment
GTM Partners is hosting a series of four Executive Summits across major US cities – Atlanta, Boston, New York City, and San Francisco. These summits are specifically designed to convene GTM executives from Sales, Marketing, Customer Success, RevOps, and Product departments.
These are not typical conferences. GTM Partners is reimagining the B2B event experience, blending deep learning sessions akin to user conferences, practical best practices and case studies found at industry trade shows, and the intimate, trust-building environment of executive forums. The result is a unique and powerful platform for cross-functional GTM leaders to learn, connect, and strategize.
2. Research and Benchmarks: Data-Driven Insights for Integrated GTM
GTM Partners is committed to providing data-backed insights into the power of unified GTM strategies. Their research unequivocally demonstrates that breaking down team and technology silos leads to a more integrated and holistic go-to-market approach, ultimately driving better results.
The highly anticipated GTM is Better Together Benchmark Report will be launched at HubSpot’s INBOUND conference. This report will provide valuable benchmarks and data-driven analysis to guide businesses in adopting a more unified GTM strategy.
3. Virtual Events: Deep Dives into Integration and Interoperability
Recognizing that not all executives can attend in-person summits, GTM Partners is also offering a series of virtual events. These virtual sessions will delve into the critical issues of technology integration and interoperability within the GTM tech stack. Participants will gain practical knowledge and strategies to optimize their technology investments and ensure seamless data flow and operational efficiency.
4. ROI Studies: Quantifying the Value of Strategic GTM Technologies
To further empower businesses in building effective GTM tech stacks, GTM Partners is conducting in-depth ROI studies on eight core technologies essential for any modern GTM strategy. These reports will provide a clear understanding of the specific value and return on investment offered by these technologies, enabling informed decision-making and strategic tech stack development.
Strategic Partners: The Cornerstone of the GTM Ecosystem
The GTM is Better Together initiative is strengthened by a carefully curated network of GTM partners. These technology partners represent the pinnacle of GTM innovation, offering unique and complementary solutions that, when integrated, deliver exponential value.
GTM Partners has strategically selected partners who embody the spirit of collaboration and offer best-in-class solutions. These partners include:
- Demandbase
- Clari
- G2
- MadKudu
- ON24
- Technology Advice
- Totango + Catalyst
- Vidyard
- ZoomInfo
These gtm partners are integral to the GTM is Better Together vision, providing the technological foundation for unified and high-performing go-to-market strategies.
GTM is Better Together Executive Summits: Dates, Locations, and Details
The GTM is Better Together Executive Summits are immersive, carefully curated events designed to uplift, educate, inspire, and empower GTM executives across functional silos.
Each summit will feature:
- Engaging Keynote Speeches from industry thought leaders.
- Interactive Workshops focused on practical GTM strategies and solutions.
- Networking Opportunities to connect with peers and gtm partners.
- Panel Discussions featuring insights from industry experts and practitioners.
In the spirit of breaking down silos and fostering cross-functional collaboration, GTM Partners is offering two-for-one tickets to encourage attendees to bring colleagues from other GTM departments. Furthermore, technology partners have a limited number of complimentary tickets available for their customers.
Summit Dates and Locations:
- August 28, 2024: Atlanta, GA
- September 10, 2024: Boston, MA
- October 22, 2024: New York City, NY
- November 20, 2024: San Francisco, CA
Who Should Attend?
These summits are invitation-only events for Director-level and above GTM leaders in:
- Sales
- Marketing
- Customer Success
- Product
- Executive Leadership
This is specifically targeted towards executives from enterprise, B2B companies. Current customers or companies considering solutions from Demandbase, Clari, G2, MadKudu, ON24, Technology Advice, Totango + Catalyst, Vidyard, and ZoomInfo will find immense value in understanding how these solutions work better together within a unified GTM framework.
Why Attend the GTM is Better Together Summits?
Attending a GTM is Better Together summit offers significant benefits for GTM leaders seeking to optimize their strategies and drive revenue growth:
- Get Inspired: Engage in interactive workshops, learn proven frameworks, participate in problem-solving sessions, analyze real-world case studies, and network with industry peers.
- Align Your GTM Team: Bring together leaders from different functional areas to break down silos and learn how to build a high-performing, unified GTM team.
- Build Your GTM Tech Stack: Gain practical insights from real-world GTM tech stacks to address your company’s unique challenges and build a more effective technology ecosystem.
- GTM Therapy: Recognize that you are not alone in facing GTM challenges. This summit provides a platform to address common pain points and discover solutions that can make work and business more rewarding.
How to Attend
- Partner Customers: If you are a customer of GTM Partners, Demandbase, Clari, G2, MadKudu, ON24, Technology Advice, Totango + Catalyst, Vidyard, or ZoomInfo, inquire about complimentary tickets.
- Two-for-One Tickets: Tickets are offered in pairs, encouraging you to bring GTM leaders from across your organization.
- Application: Director-level and above executives in Sales, Marketing, CS, RevOps, Product, or executive leadership from B2B enterprises can apply for an invitation.
GTM Partners is spearheading a crucial movement to unify GTM teams and technologies for enhanced performance and revenue generation. The GTM is Better Together initiative offers a vital pathway for businesses to overcome the challenges of fragmented go-to-market strategies and unlock their full revenue potential. Don’t miss the opportunity to be part of this transformative movement.
