Great Hill Partners, a leading private equity firm, is spearheading a strategic majority investment in a newly formed entity that combines Vivup and Perkbox. This organization will unite Vivup, a prominent provider of employee health and well-being benefits, and Perkbox, an award-winning global platform for employee perks and rewards. The merger aims to create a market-leading solution within the UK’s employee benefits sector, catering to both public and private organizations.
The investment from Great Hill Partners is poised to be a catalyst for significant growth. It will empower the newly merged company to enhance its market presence, drive innovation in its product offerings, and aggressively pursue both organic and inorganic expansion opportunities. This strategic financial backing underscores Great Hill Partners’ confidence in the potential of the employee benefits market and the synergistic capabilities of Vivup and Perkbox.
This agreed transaction is currently progressing through standard closing procedures, including regulatory approvals. Sidley Austin LLP is acting as legal counsel for Great Hill Partners on this investment, with a team led by partner Adam Runcorn and senior managing associate Andrew Cebula. The Sidley team’s expertise spans across multiple legal disciplines, demonstrating the complexity and scale of this significant investment by Great Hill Partners.
