Prodege, a leading marketing and consumer insights platform, has announced a significant investment from Great Hill Partners, a renowned private equity firm known for backing high-growth, disruptive companies. This strategic investment is set to propel Prodege’s ambitious growth strategy, focusing on both organic expansion and strategic acquisitions. While the specific financial details of the deal remain undisclosed, the partnership signals a strong vote of confidence in Prodege’s vision and market position.
This investment from Great Hill Partners will enable Prodege to further enhance its cutting-edge platform, which provides invaluable marketing, data, and analytics solutions. These tools empower leading brands and agencies to gain deeper consumer insights, precisely target audiences, acquire new customers, and ultimately foster brand loyalty and revenue growth. Prodege’s strength lies in its ability to connect businesses with over 120 million members worldwide through its popular consumer properties like Swagbucks, MyPoints, and Upromise. These platforms reward members for everyday online activities, creating a rich ecosystem of engagement and data. Since its inception in 2008, Prodege has distributed over $1.8 billion in rewards, highlighting its substantial impact on the market.
Chuck Davis, CEO & Chairman of Prodege, expressed enthusiasm about the partnership, stating, “We’re thrilled to partner with the Great Hill Partners team. They bring exceptional expertise in the digital commerce space, helping companies like ours innovate and scale thoughtfully.” Davis, along with the existing senior management team, will continue to lead Prodege and maintain a significant stake in the company, ensuring continuity and a shared vision for the future. He further emphasized the pivotal opportunities ahead for Prodege to solidify its leadership position and deliver unparalleled marketing and consumer insights to its expanding client base.
Great Hill Partners brings a wealth of experience in the digital commerce sector, having previously supported the growth of numerous successful brands such as Wayfair, The RealReal, and Bombas. Michael Kumin, Managing Director at Great Hill Partners, highlighted Prodege’s unique positioning in the market, noting, “Companies are increasingly demanding data-driven business solutions designed to better understand and target their existing and potential customers. Prodege has built a platform uniquely positioned to address this need.” This investment underscores Great Hill Partners‘ strategic focus on companies that provide innovative, data-driven solutions in the evolving digital landscape.
The investment from Great Hill Partners marks a significant milestone for Prodege, providing the resources and expertise to accelerate its growth trajectory and further solidify its position as a leader in marketing and consumer insights. With a continued focus on innovation and strategic expansion, Prodege is poised to deliver even greater value to its partners and members in the years to come.
Financial advisors for Prodege in this transaction were Evercore, with legal counsel provided by Cooley LLP. Sidley Austin LLP served as legal counsel for Great Hill Partners.
