ViVE 2025 recently concluded, gathering the brightest minds in health technology, and Finn Partners New York was on the ground, deeply engaged in capturing the pivotal insights, emerging trends, and groundbreaking innovations poised to reshape the healthcare industry. Our team immersed themselves in the event, bringing back key learnings that are crucial for anyone navigating the evolving landscape of health tech, and especially relevant for organizations seeking expert communications support in this dynamic sector, like Finn Partners New York.
Key Takeaways Reshaping Health Technology
The conversations and presentations at ViVE 2025 highlighted several critical themes that are top-of-mind for leaders in health tech.
The Imperative of AI Data Quality
A central theme resonating throughout ViVE 2025 was the critical need for high-quality data to fuel effective Artificial Intelligence in healthcare. It’s clear: AI’s potential in healthcare hinges on the integrity of the data it learns from. Organizations like MRO are actively addressing this challenge by providing solutions to enhance data integrity within health systems. This focus on trustworthy data is paramount for healthcare organizations aiming to leverage AI responsibly and effectively, a domain where Finn Partners New York provides strategic counsel to ensure responsible tech communication.
TEFCA and Interoperability: A Cautious Approach
Interoperability continues to be a significant hurdle in healthcare, and while the Trusted Exchange Framework and Common Agreement (TEFCA) holds promise, a sense of cautious optimism prevails. Many health systems are adopting a wait-and-see approach, observing legislative developments before fully committing to TEFCA implementation. The absence of a clear mandate means prioritization of interoperability initiatives remains varied across different organizations. For Finn Partners New York, this highlights the need for nuanced communication strategies that address the complexities and uncertainties surrounding data exchange in healthcare.
Cybersecurity and Disaster Recovery: A Proactive Stance
Cybersecurity and disaster recovery took center stage at ViVE 2025, underscored by a dedicated exhibit section focused on cybersecurity innovation. The emphasis on safeguarding patient data and ensuring operational resilience in the face of cyber threats has never been stronger. Health systems are increasingly recognizing the necessity of robust disaster recovery planning. Companies like CereCore are leading the charge, offering solutions to help organizations proactively manage risk, enhance resilience, and maintain continuity of care amidst growing cyber challenges. Finn Partners New York understands the critical importance of communicating these complex security solutions effectively to build trust and confidence.
Technology Focused on the Human Experience
A powerful message from ViVE 2025 was the importance of human-centered technology in healthcare. Technology should ultimately serve to solve human problems and enhance the patient and clinician experience. Solutions from companies like Vibe Health by eVideon and CareWave exemplify this approach, focusing on redefining care delivery to ensure both patients and clinical teams experience improved health outcomes and satisfaction. This focus on the human element is central to Finn Partners New York’s approach to health tech communications, emphasizing empathy and patient-centric messaging.
The Evolution of Wearable Technology
While wearable tech had a less prominent presence compared to previous years, key market players like Garmin remained actively engaged at ViVE 2025, demonstrating their continued commitment to staying at the forefront of health tech trends. The wearable tech market is undergoing a shift, and its trajectory remains a key area to watch as it matures and finds new applications within healthcare. Finn Partners New York is adept at tracking these market evolutions and advising clients on how to navigate the changing narrative around wearable technology in healthcare.
Connecting and Collaborating at ViVE
Beyond the formal sessions and exhibits, ViVE 2025 was a hub for connection and collaboration. Our Finn Partners New York team actively participated in community events such as the HIT Like a Girl Pod coffee meet-up, the CancerX 2025 cohort launch, and Ed Marx’s The Spot & the #pinksocks gathering. These engagements underscored the collaborative spirit driving innovation in health technology.
Looking Ahead: The Future of Health Tech is Human-Centered and Trust-Driven
ViVE 2025 provided a compelling glimpse into the future of health technology – a future built on trust, accountability, and a deep commitment to enhancing the human experience. As Finn Partners New York looks ahead to HIMSS25 in Las Vegas, the insights gained at ViVE 2025 will be invaluable in shaping our strategies and continuing the conversation around health innovation. The event affirmed that the path forward in health tech is paved with collaborative efforts and a shared vision for a more connected, secure, and human-centered healthcare ecosystem.
