For restaurants considering joining forces with a leading delivery platform, understanding the pricing structure is crucial. DoorDash provides various partnership plans tailored to different business needs. This guide breaks down the DoorDash partner pricing plans, helping you choose the best option to maximize your restaurant’s growth and reach more customers.
DoorDash offers tiered pricing plans designed to scale with your business ambitions. Each plan provides access to core marketing tools, ensuring your restaurant is discoverable on the DoorDash app. These tools include listing your store in the app, making it searchable, and featuring it in algorithmic collections like “Fastest Near You” or “Local Favorites.” Let’s explore the specifics of each plan:
DoorDash Basic Plan
The “Basic” plan is the entry point for Doordash Partners, providing essential marketing tools to get your restaurant up and running on the platform. It includes core features such as store listing and algorithmic discoverability. The commission structure for the Basic plan is set at a 15% delivery commission and a 6% pickup commission. To allow you to experience the benefits firsthand, DoorDash offers a 7-day free trial for the Basic plan. This plan is ideal for restaurants looking to start with a foundational online presence on DoorDash.
DoorDash Plus Plan
Stepping up from the Basic plan, the “Plus” plan offers an expanded delivery area and inclusion in DashPass, DoorDash’s subscription service. DashPass membership provides benefits to frequent DoorDash customers, potentially increasing order volume for participating restaurants. The “Plus” plan comes with a 25% delivery commission and maintains a 6% pickup commission. New DoorDash partners opting for the Plus plan can benefit from a more extended 30-day free trial, giving ample time to assess the plan’s impact on their business. This plan is suited for restaurants aiming to broaden their delivery radius and tap into the DashPass customer base.
DoorDash Premier Plan
The “Premier” plan represents the most comprehensive offering for DoorDash partners. It encompasses all the advantages of the “Plus” plan and introduces a Growth Guarantee. This guarantee underscores DoorDash’s commitment to partner success. The commission for the “Premier” plan is 30% for delivery orders and 6% for pickup orders. Similar to the Plus plan, DoorDash provides a 30-day free trial for the Premier option. The Premier plan is designed for restaurants seeking maximum growth and visibility on the DoorDash platform, backed by a performance guarantee.
Common Features Across DoorDash Partner Plans
Regardless of the chosen plan, all DoorDash partners benefit from commission-free online ordering for their own website through DoorDash’s Online Ordering system. This allows restaurants to capture direct orders without incurring DoorDash commissions. The 6% pickup commission is consistent across all plans for US partners who adhere to the DoorDash Merchant Terms of Service, which includes aligning DoorDash Pickup menu prices with in-store prices. Partnership plans are available to restaurants with 75 or fewer locations in the US, ensuring support for small to medium-sized businesses.
It’s important to understand what DoorDash commissions cover. These commissions are a percentage of the order subtotal and enable DoorDash to invest in various aspects that benefit partners, including advertising and marketing initiatives, delivery driver costs, customer service for consumers, merchants, and Dashers, and the ongoing development and maintenance of the technology platform. More detailed information about pricing can be found on the DoorDash pricing page.
DoorDash Premier Growth Guarantee Details
The DoorDash “Premier” Growth Guarantee is designed to support partner growth. To qualify, a merchant location must accept at least 20 orders per month. If this order volume is achieved and the merchant cancels fewer than 5 orders in that month while maintaining “open hours” on DoorDash for 90% of their set store hours in the Merchant Portal, DoorDash will refund the commission costs for that month. This guarantee is applicable for the first 6 months of a Merchant Location’s partnership on the Marketplace platform as a Premier partner.
Choosing the right DoorDash partner plan depends on your restaurant’s specific goals and operational scale. Whether you’re looking for a basic online presence, expanded reach, or maximum growth with a performance guarantee, DoorDash provides tiered options to support your partnership journey.
