Consult YHN and EarQ have officially merged to form Cq Partners, a dynamic and independent business operating within the Demant Group, effective December 8, 2021. This strategic alliance marks a significant step forward in providing comprehensive and proactive business support to hearing healthcare professionals.
According to the announcement, this merger leverages the strengths of both Consult YHN and EarQ, creating a powerhouse of resources and expertise. Scott Klein, President of CQ Partners, emphasized the enhanced value proposition for their customers: “This merger allows us to focus our resources, increase our service diversification, and share complementary skills and assets across our company providing a distinct advantage for our customers. Access to increased value programs and services will allow them to grow profitable businesses and thrive in a competitive marketplace.”
CQ Partners logo representing the merged entity of Consult YHN and EarQ, providing comprehensive business support for hearing healthcare professionals.
CQ Partners is strategically focused on fostering growth for practices, nurturing leadership among providers, and facilitating crucial connections with patients seeking hearing care solutions. To achieve these objectives, CQ Partners will concentrate on four core pillars:
- Patient-Generating Marketing: Implementing effective strategies to attract and engage patients.
- Next-Level Business Support: Offering advanced and tailored business solutions.
- Operational Excellence: Ensuring efficient and streamlined practice operations.
- Strategic Partners and Programs: Cultivating valuable partnerships and programs for enhanced services.
The leadership team of CQ Partners will benefit from continuity, with Bill Urwin continuing as SVP of Sales and Mike Petrosillo as SVP of Marketing. This ensures a seamless transition and the continued execution of successful strategies. Ty Lee, Group President of Demant North America, highlighted the strategic rationale behind the merger: “To fully deliver on our mission in hearing healthcare, we must provide a new level of value to our customers. It is vital that we continue to develop our talent and maximize collaboration. This merger allows CQ Partners to offer the most innovative business solutions to providers in the hearing industry.”
In conclusion, CQ Partners is poised to deliver unprecedented value to its partners in the hearing healthcare industry. Scott Klein encapsulates this vision: “We have created an organization that leverages the strengths from both groups and will build momentum and create growth opportunities for us and our partners. Our purpose is to help our customers achieve their goals and realize their vision. Their vision is our mission.”
Source: ConsultYHN, EarQ
Image: CQ Partners
