L Catterton Partners, a preeminent global investment firm focusing on consumer brands, has announced strategic alliances with leading technology platforms to amplify the marketing and e-commerce capabilities of its portfolio companies. This initiative underscores the firm’s commitment to ensuring its brands thrive in an increasingly direct-to-consumer (DTC) driven market. By joining forces with Shopify, Klaviyo, LiftLab, Google, Meta, and TikTok, L Catterton is providing its portfolio access to cutting-edge tools and expertise designed to foster growth and enhance consumer engagement.
Jeff Weiser, Managing Partner at Catterton Partners, emphasized the strategic importance of these collaborations. “At L Catterton, we proactively seek opportunities to bolster our portfolio companies’ digital prowess through strategic industry relationships. We are excited to formalize these partnerships, integrating these tech pioneers into our network,” Weiser stated. He further highlighted the firm’s belief in leveraging technology to effectively reach consumers in the modern landscape. “This program equips our portfolio companies with enhanced access to data analytics, sophisticated marketing solutions, and essential e-commerce tools necessary for excelling in today’s DTC-centric environment.”
Shopify, a leading e-commerce platform, expressed enthusiasm about the partnership. Bobby Morrison, CRO of Shopify, commented, “Having scaled Shopify’s platform to empower millions of brands globally, we are delighted to strategically align with Catterton Partners. This collaboration will extend the power of Shopify to an even broader spectrum of iconic brands within their portfolio.” Morrison added, “Together, we are poised to unlock new growth trajectories for esteemed global brands and shape the future of commerce.”
Klaviyo, a customer data and marketing automation platform, also voiced strong support. Steve Rowland, President of Klaviyo, remarked, “Our mission is to empower brands to cultivate smarter digital relationships. We are proud to collaborate with L Catterton Partners and support their impressive portfolio of leading brands in harnessing the full potential of their customer data. This partnership aims to maximize revenue and deliver optimal ROI through data-driven strategies.”
LiftLab, specializing in marketing measurement and optimization, brings its expertise to the table. John Wallace, Co-Founder and CEO of LiftLab, explained, “The landscape of marketing measurement is evolving. LiftLab empowers numerous leading L Catterton Partners brands by directly linking marketing expenditure to tangible growth and profitability metrics. We are committed to instilling confidence in marketers, ensuring every marketing dollar spent is the most impactful.”
Furthermore, Catterton Partners will collaborate with Google, Meta, and TikTok to drive marketing scalability and performance across these critical digital channels. These partnerships collectively represent a significant investment in the future success of L Catterton’s portfolio, equipping them to navigate the complexities of the DTC market and capitalize on emerging opportunities in the consumer landscape.
About L Catterton
L Catterton is a globally recognized, consumer-focused investment firm managing approximately $34 billion in equity capital. With a comprehensive approach spanning private equity, credit, and real estate, L Catterton leverages deep industry insights, operational excellence, and an extensive network of strategic relationships to drive value creation. Founded in 1989, the firm’s team of over 200 professionals across 17 offices worldwide partners with management teams to cultivate growth and innovation within its portfolio of iconic consumer brands. For more information on L Catterton Partners, please visit www.lcatterton.com.
