Valid (formerly Validated), an innovator in AI-driven advertising solutions, has announced a successful $5.5 million seed funding round, spearheaded by prominent venture capital firm Canaan Partners. This significant investment brings Valid’s total funding to $7.3 million and marks a pivotal moment in the company’s journey to transform the landscape of digital advertising. The round also saw continued support from existing investors Neo and J Ventures, alongside strategic investments from notable figures like Steve Huffman, CEO of Reddit, and Scott Banister, known for his pioneering work in search advertising. This influx of capital will fuel Valid’s mission to create an infinitely scalable advertising agency, leveraging the power of artificial intelligence to overcome the limitations of traditional models.
While digital advertising presents unprecedented opportunities for businesses to reach a global audience, its full potential remains largely untapped. Despite a significant portion of global GDP being allocated to advertising, the promise of infinite scalability through digital channels is often hindered by outdated agency models. Currently, traditional ad agencies manage a staggering 80% of advertising expenditure. These agencies are frequently criticized for being cumbersome, slow-moving, and inefficient, often presenting high startup costs and delivering only mediocre performance. Valid is emerging as a disruptive force, introducing a new paradigm for ad agencies – one that is built upon cutting-edge technology and laser-focused on Return on Ad Spend (ROAS).
Valid stands out as the first AI-enabled ad agency, offering a comprehensive suite of services from attribution modeling to ad delivery. By harnessing the capabilities of AI, Valid achieves results that surpass human capacity, enabling businesses of all sizes to achieve unparalleled advertising effectiveness. The company has already demonstrated its impact, generating millions of dollars in revenue for a diverse portfolio of clients across mobile apps, B2B SaaS, and e-commerce sectors. This early success is seen as just the beginning of Valid’s long-term vision. The ambition is for Valid to become a centennial company, mirroring the longevity of the most successful ad agencies of the past, but unconstrained by the bandwidth limitations of human-centric operations. Valid’s AI-driven approach democratizes access to sophisticated advertising strategies, empowering businesses from local corner stores to multinational corporations like Nike to execute highly effective ad campaigns.
Canaan Partners‘ leadership in this seed round underscores the firm’s confidence in Valid’s vision and its potential to revolutionize the advertising industry. Jared Newman from Canaan Partners is specifically acknowledged as a key champion for Valid, alongside representatives from other participating investment firms such as John Nordin of JVentures, and Ali Partovi & Suzanne Xie of Neo. Individual strategic investors Steve Huffman and Scott Banister, as well as Austen Allred, are also recognized for their valuable contributions and support. This collective backing from prominent investors and industry leaders validates Valid’s innovative approach and strengthens its position to lead the next era of advertising.
Are you ready to scale your advertising efforts and unlock unprecedented growth? Connect with Valid today at valid.co and discover how AI can transform your advertising performance.
