TAMPA, FL – June 26, 2024 – Baldwin Krystyn Sherman Partners (BKS Partners), a renowned insurance brokerage and risk management firm, has announced a significant brand evolution. Formerly operating as a Baldwin Risk Partner, BKS Partners is now unifying under the parent firm’s banner, adopting the name The Baldwin Group. This strategic rebranding reflects the company’s impressive growth trajectory and expanded service capabilities on a national scale.
“Our journey as a Baldwin Risk Partner since 2011 has been instrumental in amplifying our client service and broadening our reach beyond Florida,” stated Jeff Hughes, President of the newly named The Baldwin Group. “By leveraging the innovative resources and deep expertise within The Baldwin Group network, comprising top-tier risk management and insurance professionals, we have enhanced our ability to deliver exceptional solutions.”
Hughes emphasized the enduring client-centric philosophy of the firm, initially built by founders Baldwin Krystyn Sherman Partners. “Our commitment remains firmly rooted in placing clients at the forefront. As a comprehensive Commercial Risk, Private Risk, and Employee Benefits firm, we relentlessly pursue and create tailored, best-in-class solutions. This client-first approach empowers them to achieve their aspirations for themselves, their families, and their businesses. This dedication will not waver as we transition to The Baldwin Group brand.”
Operating now as The Baldwin Group, formerly Baldwin Krystyn Sherman Partners, the firm will continue its legacy of providing innovative solutions, in-depth industry knowledge, and superior client service. Becoming fully integrated with The Baldwin Group allows the company to tap into an even broader spectrum of services, including risk management, insurance, employee benefits, and wealth management. This unified approach leverages a network of nearly 40 regional brands nationwide, all of which will also transition to The Baldwin Group brand in the coming year, creating a cohesive national presence.
As part of this rebranding initiative, The Baldwin Group, formerly known as Baldwin Krystyn Sherman Partners, will consolidate its online presence. Clients and partners will find updated insights, resources, and client portals on the firm’s new central website, www.baldwin.com. This migration ensures a seamless transition and provides a unified digital experience reflecting the integrated brand.
About The Baldwin Group (Formerly Baldwin Krystyn Sherman Partners)
Founded in 2006 by industry veterans Lowry Baldwin, Elizabeth Krystyn, and Laura Sherman, Baldwin Krystyn Sherman Partners, LLC, now known as The Baldwin Group Southeast, LLC (effective June 26, 2024), established itself as a leading, entrepreneurially-driven insurance brokerage. The firm has built a strong reputation for expertly developing strategies in Commercial Insurance and Risk Management, Private Insurance and Risk Management, Employee Benefits and Benefits Administration, as well as Asset and Income Protection. Going beyond traditional insurance, Baldwin Krystyn Sherman Partners has been proactive in crafting effective Risk Mitigation plans, supporting clients’ diverse needs and ambitions across the United States and internationally. The foundation built by Baldwin Krystyn Sherman Partners continues to drive the success of The Baldwin Group.
About The Baldwin Group
The Baldwin Group, the market-facing brand for The Baldwin Insurance Group, Inc. (NASDAQ: BWIN) and its associated companies, stands as a premier independent insurance distribution firm. The company is dedicated to providing essential expertise and insights, fostering client confidence to pursue their goals, passions, and dreams. Comprised of a team of committed entrepreneurs and insurance specialists, The Baldwin Group collectively works to “protect the possible” for its clients. This mission is achieved through delivering customized client solutions, services, and innovative approaches within risk management, insurance, and employee benefits. The Baldwin Group supports its clients, colleagues, insurance company partners, and communities by strategically deploying advanced resources and capital to fuel both organic and acquisitive growth. Representing over two million clients across the United States and internationally, The Baldwin Group is a significant force in the insurance industry. For further details, please visit www.baldwin.com.
Forward-Looking Statements
This announcement may include “forward-looking statements” as defined in the Private Securities Litigation Reform Act of 1995. These statements express Baldwin’s expectations or beliefs regarding future events and may include discussions of future operating, financial, or business performance, strategies, or expectations. Terms like “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “projects,” “potential,” “outlook,” or “continue,” along with their negative forms or similar language, are used to identify these statements. Forward-looking statements are based on current management expectations and are subject to significant risks and uncertainties. Actual results, developments, and business decisions could differ materially from those projected.
Factors that could cause such differences are detailed in Baldwin’s Annual Report on Form 10-K for the year ended December 31, 2023, and other filings with the U.S. Securities and Exchange Commission (SEC), available at www.sec.gov. These risks and factors are relevant to Baldwin’s business, financial condition, and operational results. If these risks or uncertainties materialize, or if underlying assumptions are incorrect, actual outcomes may significantly deviate from those anticipated. All forward-looking statements are qualified by these risks and uncertainties. Readers are cautioned against placing undue reliance on these statements, which are relevant only as of the date of this release. Baldwin undertakes no obligation to update these statements in light of new information or future developments, except as required by law.
Contact Information:
ENTERPRISE MEDIA RELATIONS
Anna Rozenich, Senior Director, Enterprise Communications
The Baldwin Group
630.561.5907 | [email protected]
