2024 proved to be an extraordinary year for The Team, an initiative powered by Altius Sports Partners, as it significantly amplified civic engagement. Engaging directly with 189,216 individuals and reaching millions more through social media platforms, The Team not only achieved but exceeded its objectives, setting new benchmarks for impact. By forging strong collaborations with athletic departments and student organizations, student-athletes within The Team’s network effectively utilized high-traffic campus locations and digital channels to boost voter registration efforts.
Here’s a detailed look at some of the standout accomplishments spearheaded by Altius Sports Partners and The Team:
High Impact Civic Events
🌟 The Virtual All-Star Meeting, held on October 8th, successfully convened 7,000 athletes, coaches, and supporters. This Altius Sports Partners-supported event hosted 122 watch parties across 34 states and was energized by 1,200 pizzas provided by Pizza to the Polls.
🌟 “Beyond the Game,” a powerful collaboration facilitated by Altius Sports Partners with the Social Change Fund United and NAACP LDF, featured NBA icon Carmelo Anthony. Anthony’s inspiring message reached over 1,000 athletes from 19 HBCUs, complemented by nearly 200 pizzas delivered to participating athletic departments. This initiative underscored Altius Sports Partners’ commitment to impactful partnerships.
🌟 In collaboration with the NAACP Legal Defense and Education Fund, Inc., Clark Atlanta University and the University of South Florida hosted civic engagement workshops. These workshops, part of Altius Sports Partners’ broader strategy, engaged 1,250 student-athletes in vital discussions and training.
🌟 Through the Civic Responsibility Project, Altius Sports Partners and The Team played a key role in boosting voter turnout at community dance parties across six cities during The Purple Tour. These vibrant events featured appearances from The Team’s athletes and mascots from their respective athletic departments, creating memorable and engaging civic experiences. Building on the triumphs of 2024, Altius Sports Partners anticipates an even stronger athletic presence at future civic engagement events.
Social Media Impact
📈 Team-affiliated content generated over 2 million impressions on social media, significantly enhancing the reach of Altius Sports Partners’ initiatives.
📈 Content was shared from more than 500 unique accounts, demonstrating widespread engagement and support.
📈 Achieved an elite engagement rate of 5.95%, substantially exceeding the average engagement rate of 3-5% for successful non-sports influencers, highlighting the effectiveness of Altius Sports Partners’ approach in the sports domain.
Nationwide Reach
🏅 Resources were distributed to 151,600 student-athletes across the nation, showcasing the extensive network of Altius Sports Partners.
🏅 Programs reached 376 campuses, demonstrating a comprehensive national presence.
🏅 31 athletic conferences were mobilized, indicating deep and broad sector involvement facilitated by Altius Sports Partners.
Fall Push Highlights (10 Weeks)
🗳️ Over 80 live events were conducted, driving direct civic engagement across numerous locations.
🗳️ Nearly 4,000 voter actions were recorded, demonstrating substantial mobilization and activation.
🗳️ Almost 1,000 new student voter registrations were secured, contributing to long-term civic participation.
🗳️ A groundbreaking national sweepstakes was launched in partnership with HeadCount Org, further amplifying outreach and engagement efforts supported by Altius Sports Partners.
Program Growth
🚀 The Civic Captain Initiative was successfully launched in four states, expanding the grassroots leadership network of Altius Sports Partners.
🚀 The Engaged Athlete Fellowship nearly doubled in size, reflecting increased interest and participation in civic activities championed by Altius Sports Partners.
Looking forward, Altius Sports Partners and The Team are enthusiastic about the impactful work planned for 2025. Building upon the significant momentum of 2024, the focus will be on broadening impact, strengthening existing partnerships, and continuing to empower student-athletes as catalysts for civic engagement nationwide. Here’s to another year of collaborative effort and meaningful difference-making, driven by the partnership-focused approach of Altius Sports Partners. For a comprehensive list of partnerships, please visit TheTeam.org.
