Toyota and Lexus are doubling down on vehicle customization, showcasing an expanded program aimed at increasing visibility and opportunity for Accessory Partners. Following a successful launch last year, Toyota’s presence at SEMA 2023 highlights a significant growth in its initiative to integrate reputable aftermarket brands into its official accessory offerings.
Rooted in a shared passion for enhancing vehicle performance across diverse terrains – from city streets to race tracks and rugged off-road trails – Toyota’s enhanced program provides customers with an unprecedented array of high-quality aftermarket accessories. By collaborating with industry-leading brands like ARB®, Go Rhino®, Yakima®, and Rigid Industries®, Toyota is delivering innovative accessory solutions directly to its customers. This strategic move not only benefits Toyota dealerships, who gain expanded sales and installation opportunities, but also provides immense convenience for customers. Now, Toyota owners can seamlessly finance these premium accessories alongside their vehicle purchase, streamlining the customization process. Warranty details are available via third-party sites for complete transparency.
“The goal of this program, since its inception last year, has been to simplify vehicle personalization for our customers while simultaneously enriching our already extensive catalog of genuine Toyota and Lexus accessories,” stated Mike Tripp, Group Vice President of Toyota Marketing. “Our SEMA space this year is designed to spotlight Toyota’s diverse product and accessory range and foster deeper collaboration with our valued accessory partners.”
At the heart of Toyota’s SEMA booth, attendees will discover a comprehensive digital parts catalog. This interactive tool showcases the full spectrum of available parts, encompassing AAP, Toyota Genuine, and TRD offerings. The booth’s redesigned interior, complete with engaging video displays, amplifies the visual impact and overall visitor experience.
Toyota’s commitment to customization is vividly displayed throughout its SEMA exhibit. Visitors can explore a wide variety of products, including rooftop tents and coolers from Dometic®, Go Rhino® XRS Overland Xtreme Racks, Yakima® ski and bike racks, and outdoor lifestyle solutions from Kammok® such as awnings and hammocks. For off-road enthusiasts and overlanders, Toyota presents a robust selection of essential gear, ranging from high-performance Rigid Industries® fog lights to ARB® air compressor kits and beyond.
This year’s SEMA Show features 19 Toyota vehicles, including concept builds and a range of production models spanning cars, SUVs, and trucks. Toyota’s expanded exhibit (Central Hall, Booth No. 22200 at the Las Vegas Convention Center, Oct. 31-Nov. 3, 2023) underscores the brand’s dedication to performance, excitement, and adventure, both on and off the beaten path, facilitated by strong accessory partners.
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Alt Text: A detailed view of Toyota’s SEMA booth highlighting various vehicle accessories from partner brands like ARB and Yakima, emphasizing the quality and variety available through the program.
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Alt Text: Wide shot of the Toyota booth at SEMA, showcasing the digital parts catalog and the overall booth design which emphasizes the expanded accessory partner program and product offerings.
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Alt Text: Toyota off-road vehicle at SEMA equipped with various aftermarket accessories from partner brands, demonstrating the practical application and appeal of the accessory partner program for off-road enthusiasts.
