Healthcare Administrative Partners (HAP) is propelled by a leadership team that brings together extensive expertise in practice management, medical billing systems, and the intricacies of medical office operations. These seasoned executives leverage over two decades of industry experience to guide physician groups toward achieving and surpassing their practice objectives. Their collective vision and strategic direction are the cornerstones of HAP’s industry-leading position in practice and revenue cycle management services. This experienced team is dedicated to providing unparalleled support and driving success for healthcare partners across the nation.
Brian Effron Chief Executive Officer
Brian Effron, the founder and driving force behind Healthcare Administrative Partners, serves as its Chief Executive Officer. His strategic acumen and forward-thinking leadership have been instrumental in establishing HAP as a frontrunner in the practice and revenue cycle management services sector. Brian’s vision has consistently pushed HAP to innovate and elevate industry standards.
Before establishing HAP in 1995, Brian dedicated 20 years to consulting with physician practices and hospitals. His tenure at Medaphis Physician Services Corporation (formerly Professional Management Services) and ARPUS Incorporated saw him develop groundbreaking solutions for complex billing challenges and corporate performance management. His innovative approach led to his appointment as President of both organizations. Recognizing an opportunity to further enhance provider billing and practice management, Brian founded Healthcare Administrative Partners. Today, HAP proudly supports over seventy physician practices and hospitals, consistently achieving exceptional levels of client satisfaction.
Brian’s commitment extends beyond the corporate realm, as he actively participates on the Board of Directors for numerous charities and medical institutions. A sought-after speaker, he frequently lectures on revenue cycle management and provider reimbursement. Furthermore, Brian is a founding member of the Healthcare Billing and Management Association (HBMA), demonstrating his ongoing dedication to advancing the healthcare management industry.
Rebecca Farrington Chief Revenue Officer
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Rebecca Farrington holds the pivotal role of Chief Revenue Officer at Healthcare Administrative Partners (HAP). Joining HAP in 2017, Rebecca spearheads new business development, client service excellence, and client retention strategies. Her responsibilities also encompass the leadership of the consulting division and marketing team, ensuring a cohesive and client-centric approach across these critical areas.
With over 20 years of experience deeply rooted in the business of radiology, Rebecca possesses comprehensive knowledge of radiology operations, practice management, coding, credentialing, and data analytics. Prior to HAP, she spent 13 years at McKesson (now Change Healthcare), where she served as Executive Director of Business Performance Services. Her extensive background provides her with a unique and informed perspective on the challenges and opportunities within the healthcare sector, particularly in radiology and medical imaging.
Rebecca is a recognized thought leader in radiology, frequently speaking and publishing on critical industry topics. Her insights cover a wide range of current trends, including the factors influencing successful practice independence, effective incidental findings follow-up management, strategic physician recruitment and retention, the evolving landscape of consumerism in radiology, and the growing demand for price transparency. She actively contributes to HAP’s widely-read radiology billing and coding blog and her expert analyses are regularly featured in leading industry publications such as AuntMinnie, Radiology Business, The Imaging Wire, and Radiology Today. Her contributions highlight the importance of specialized expertise in areas like medical imaging technologist careers and the broader radiology field.
Rebecca is deeply involved in professional organizations, serving on the Radiology Business Management Association (RBMA) National Membership Committee and the RBMA Northeast Chapter Programs Committee. Her commitment to service extends to the non-profit sector as well, as she serves on the Board of Northeast Treatments Centers, a Philadelphia-based organization focused on behavioral health and social services.
Scott Raley Chief Operating Officer
Scott Raley brings over 20 years of comprehensive experience in revenue cycle management, practice management, operations leadership, and client service delivery to his role as Chief Operating Officer at HAP. Scott is responsible for guiding the operations and client servicing teams, fostering a culture of exceeding client expectations and ensuring exceptional service delivery. His leadership is crucial in maintaining HAP’s commitment to client success and operational excellence.
Scott’s previous experience includes 15 years at Zotec Partners, where he held diverse roles in operations, sales, and client service. This broad experience equips him with a deep understanding of various facets of healthcare management, including managed care contract negotiation, business intelligence application, regulatory compliance, workflow optimization strategies, business development initiatives, and vendor relationship management. His background provides valuable insights relevant to various healthcare careers, including those in medical imaging and revenue cycle management.
A dedicated member of the Radiology Business Management Association (RBMA), Scott has actively participated in numerous committees over the past two decades. Currently, he contributes to the RBMA Program Education Subcommittee, further demonstrating his commitment to professional development and industry advancement. His involvement in RBMA underscores his dedication to staying at the forefront of healthcare management best practices, relevant to professionals in various healthcare career paths, potentially including medical imaging technologist careers indirectly through practice management.
Beyond his professional life, Scott enjoys leisure time playing golf and fishing with his two young sons, highlighting a balanced approach to work and family life.
Susan Bailie Senior Vice President, Revenue Cycle Management
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Susan Bailie, a key leader at HAP since 1999, initially established the company’s Portsmouth, NH division. Currently serving as Senior Vice President of Revenue Cycle Management, Sue is instrumental in driving operational excellence throughout the organization. Her focus includes building robust capabilities to support HAP’s continued growth and overseeing the internal control system. This system is crucial for monitoring performance, minimizing error rates, and maximizing productivity across all revenue cycle operations.
Sue’s expertise lies in optimizing team structure and performance through meticulous data analysis, streamlined process implementation, and the development of comprehensive training and incentive programs. She possesses deep professional knowledge in standardizing processes and implementing efficiencies through the strategic adoption of new technologies. Her leadership ensures that HAP remains at the cutting edge of revenue cycle management practices, supporting various roles within healthcare organizations.
Sue holds a B.S. in Business Management and Accounting from Southern NH University, providing her with a strong academic foundation that complements her practical expertise in healthcare administration and finance.
Sandy Coffta Vice President, Client Services
Sandy Coffta joined Healthcare Administrative Partners in 2000 and currently excels as Vice President of Client Services. In this role, Sandy leads the team dedicated to maintaining and enhancing HAP’s consistently high client retention and referral rates. Her leadership is vital to ensuring client satisfaction and fostering long-term partnerships.
With over 17 years of experience in client relationship management, Sandy’s expertise encompasses reimbursement analysis, workflow optimization, and compliance education. She specializes in business intelligence and reporting development, and is recognized as a subject matter expert in radiology practice billing. Sandy also possesses deep expertise in resolving payer disputes and navigating complex contract issues, ensuring smooth and efficient revenue cycles for HAP’s clients.
Sandy holds an M.A. in French Language and Literature from the State University of New York at Binghamton. Her diverse academic background enriches her approach to client relations and problem-solving within the healthcare management context.
Erin Franke, CPA Vice President, Financial Services
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Erin Franke, a Certified Public Accountant (CPA), brings over 20 years of extensive experience in radiology practice and financial management to Healthcare Administrative Partners as Vice President of Financial Services. Her expertise significantly strengthens HAP’s financial service offerings and capabilities.
Erin began her career in public accounting as an auditor with Ernst & Young, gaining foundational experience in financial oversight and compliance. She transitioned into the healthcare sector, dedicating 25 years to practice management. Throughout her career, Erin has worked with a wide range of radiology practices, from small groups of 5 providers to large organizations with over 60 providers. This broad experience gives her a deep understanding of the financial and operational needs of diverse radiology practices.
An active member of the Radiology Business Management Association (RBMA), Erin stays connected with industry best practices and emerging trends. She holds both a BS and MS in Accounting from Texas A&M University, underpinning her professional expertise with strong academic credentials.
John Thomas Senior Consultant
John Thomas joined HAP as Senior Consultant in 2001, bringing his extensive expertise to practice management and consulting services for HAP clients. John’s breadth of experience spans across various healthcare settings, including hospitals, medical schools, office-based specialties, managed care networks, and public health organizations. His diverse background makes him a valuable asset in navigating the complexities of the healthcare landscape.
During his 25-year career in healthcare, John has been engaged in analyzing and resolving critical business development scenarios. His expertise includes practice formation, strategic contract negotiations, strategic planning initiatives, and revenue maximization strategies. Numerous practices, including those specializing in emergency medicine, anesthesia, and pathology, have benefited from his service and revenue cycle management reviews. Prior to joining HAP, John held leadership positions as Vice President of PractiCare and Senior Consultant at Per Se Technologies. As the principal of Professional Medical Management, he focused on developing and managing physician networks, demonstrating his entrepreneurial and leadership capabilities.
John is a respected lecturer at prominent university medical schools, including Harvard University and Georgetown University, sharing his knowledge with future healthcare leaders. He is also a published author in the fields of Radiology and Diagnostic Imaging, further establishing his authority and expertise within the medical community. John holds a B.S. in Business Management and Finance from Temple University, providing a solid foundation for his successful career in healthcare consulting and management.
