Rise And Shine And Partners, a full-service strategic branding and creative agency, has unveiled its new Minneapolis office, reflecting its core values of simplicity and contrast. Inspired by their lighthouse logo, symbolizing brand navigation for clients, the space embodies a fresh approach to work and prioritizes team well-being and collaboration.
The relocation to a lakeside neighborhood signifies a strategic shift for the agency. “The new office supports a new way to work and prioritizes what is most essential about work,” says Kevin DiLorenzo, President/CEO. The new timber structure, characterized by its texture and minimalist aesthetic, operates with a home-like feel. A central kitchen and rooftop deck with neighborhood views, including their favorite local ice cream shop (which even crafted a custom “Rise & Shine” flavor!), foster a sense of community.
A signature light fixture in the main conference room, visible from the entryway, stairs, and elevator, serves as a beacon, echoing the lighthouse imagery. This, along with the intentional use of color and contrast, creates a welcoming and inspiring atmosphere. These lighting choices metaphorically represent the guiding light that draws the team to their creative space each day.
The design incorporates natural elements like concrete floors, wood architecture, and glass. Saturated colors strategically contrast with the warm wood ceilings and columns, particularly noticeable in the interior walls against the white perimeter. This bold use of color adds definition and a sense of drama to the workspace.
Beyond the physical space, the move represents a significant shift in work culture. The new office supports a flexible working model in a vibrant neighborhood filled with local businesses, allowing for a more integrated work-life balance. It underscores Rise and Shine and Partner’s commitment to its team, fostering connections, and embracing a lifestyle-focused approach to work. The new space embodies the agency’s commitment to a brighter future, for both its team and its clients.
