The landscape of retail has dramatically shifted, with e-commerce in the UK surging from just over one billion users in 2014 to a staggering 2.4 billion by 2021, as reported by Statista. This explosive growth has placed immense pressure on businesses to adopt efficient, secure, and adaptable online payment solutions. Truevo has emerged as a key player, effectively addressing these challenges for businesses seeking reliable payment processing.
Truevo, a global fintech innovator, specializes in crafting user-centric payment technologies tailored for entrepreneurs. For small business owners and larger enterprises alike, Truevo simplifies payment acceptance across all sales channels. Whether it’s online transactions, in-store purchases, in-app payments, or phone orders, Truevo Partners empower businesses to handle transactions seamlessly. They support diverse payment formats, including Visa, Mastercard, Google Pay, and Apple Pay, and operate across more than 150 currencies, offering unparalleled global reach.
One of Truevo’s standout features for its partners is its optimized transaction processing that accelerates card payouts. This capability allows businesses to process crucial financial operations like refunds, wage disbursements, and expense reimbursements with near-instantaneous speed, improving cash flow and operational efficiency.
The journey of Truevo began in 2014 as Swish, a mobile point-of-sale (mPOS) provider. By 2017, recognizing the burgeoning e-commerce sector, the company strategically evolved to become a comprehensive e-commerce acquirer. This pivotal shift was marked by a rebranding to Truevo, short for “True Evolution,” signaling the company’s commitment to fundamentally reshape business interactions with payment systems.
At this critical juncture, Charles Grech, then Chief Operating Officer, spearheaded the initiative to unify Truevo’s internal systems. He noted:
“We had a number of systems that were quite good at what they did, individually. But with a different tool for each task, every department ended up seeing only fragmented parts of the whole picture. We needed a tool that would bring it all together.”
This article will delve into how Grech and the Truevo team leveraged Salesforce to effectively manage and enhance their support for e-commerce merchants and partners, optimizing operations and partner relationships.
