Flo, a leading period and cycle tracking application, has introduced its latest feature, Flo For Partners, designed to foster a deeper understanding and support within couples regarding menstrual and reproductive health. This much-anticipated tool extends the app’s functionality, offering partners valuable insights into their significant other’s health journey.
The Flo for Partners feature is packed with resources aimed at bridging the knowledge gap often experienced by partners. Users can expect push notifications that provide timely alerts about upcoming cycles, empowering them to offer proactive support. Beyond notifications, the feature delivers educational tips that demystify periods and pregnancy, alongside clear explanations of various symptoms associated with menstruation. To further enhance understanding, Flo for Partners includes actionable advice on how partners can provide effective support and interactive quizzes to test and expand their knowledge.
Research conducted by Flo highlighted a significant need for such a feature. A staggering 60 percent of women surveyed felt their partners lacked sufficient understanding of menstrual and reproductive health. This sentiment is further supported by a survey of 1,800 men in the UK, where over half demonstrated a lack of awareness regarding the average menstrual cycle length (58.1 percent) and the impact of periods on mental health (52.8 percent). Flo for Partners directly addresses these knowledge gaps, paving the way for more informed and empathetic partnerships.
According to Cath Everett, VP of Product and Content at Flo, the partner-focused feature was a highly requested update from the app’s user base. She emphasizes that Flo for Partners is a response to the shared desire for greater involvement and understanding in couples’ health journeys. Whether couples are looking to enhance intimacy, plan for conception, or navigate pregnancy and parenthood together, this feature is designed to be a supportive tool.
Utilizing Flo for Partners is straightforward. Existing Flo app users can generate a unique code to share with their partners. New partners then install the Flo app, input the code, and gain access to the shared features. The app also prioritizes user control and privacy; users can easily revoke partner access at any time through the “Partner” tab in the app settings.
Flo for Partners is now available on both iOS and Android platforms within the Flo app. This feature is included as part of the Flo Premium subscription, priced at £29.99 annually. By offering accessible education and facilitating open communication, Flo for Partners aims to strengthen relationships and promote shared well-being within partnerships.
