Target Corporation has announced a strategic partnership with Shopify, a leading global commerce platform, to significantly expand its online marketplace, Target Plus. This collaboration is set to bring a curated selection of popular Shopify merchants and their products to Target Plus, offering new growth avenues for Target Partners Online and enriching the assortment available to consumers.
This partnership will leverage Shopify’s vast network of merchants, integrating a hand-picked selection of trending and innovative brands into Target Plus. Consumers can anticipate discovering products from merchants like True Classic and Caden Lane, enhancing the variety and appeal of Target’s online offerings, all while maintaining Target’s commitment to affordability and quality. Notably, Target will also pioneer a collaboration with Shopify to introduce select online merchant products into its physical retail locations in the future, creating unique omnichannel opportunities.
Shopify merchants based in the U.S. can now apply to join Target Plus through the Marketplace Connect app. This tool simplifies the process for merchants to list and manage their products on major marketplaces like Target Plus. Cara Sylvester, Executive Vice President and Chief Guest Experience Officer at Target, emphasized the curated nature of Target Plus, stating, “Target Plus invites consumers to explore a curated collection of products from vendors we trust, so they can shop our assortment with confidence. Our partnership with Shopify extends the breadth of thoughtfully designed and affordable items available to discover and enjoy as part of Target’s distinctive mix of brands shoppers love.”
Harley Finkelstein, President of Shopify, highlighted the importance of reaching customers across channels. “It’s table stakes for merchants to be everywhere customers are, and as the world’s leading retail operating system, we make it easier and more accessible for brands to sell directly to their customers on the best channels,” he stated. “Partnering with Target helps high-growth brands like Caden Lane and True Classic reach millions of new loyal customers and take their business to the next level.” This initiative underscores the growing need for businesses to diversify their online presence and tap into established marketplaces to broaden their customer reach and accelerate growth as target partners online.
Launched in 2019, Target Plus has become a destination for consumers seeking a carefully curated selection of products that align with Target’s brand values of quality and value. Target’s expert curation team actively expands Target.com’s offerings by incorporating trending direct-to-consumer, premium, and national brands. Currently, Target Plus features over two million products from more than 1,200 partners, including brands like Ruggable, Crocs, Maui Jim, and Timberland, spanning categories from home goods and sporting equipment to apparel.
Shoppers of Target Plus brands on Target.com will continue to enjoy Target’s popular customer benefits. These include a 5% discount with a Target Circle Card, complimentary shipping on orders exceeding $35, and hassle-free free returns. These perks, combined with the trusted Target shopping environment, make Target Plus an attractive platform for both consumers and target partners online.
About Target
Target Corporation, headquartered in Minneapolis, serves customers in nearly 2,000 stores and online at Target.com. Since its inception in 1946, Target has been committed to giving back to communities, donating 5% of its profits, which amounts to millions of dollars weekly. For more information, please visit Target’s corporate website and press center.
This partnership between Target and Shopify represents a significant move to enhance the online retail landscape, providing valuable opportunities for target partners online to thrive within a curated and trusted marketplace.
