Innovatus Capital Partners (ICP), a New York-based investment firm, has announced its acquisition of VSA Partners, a leading design and brand experience agency. This strategic move marks the foundation of a newly established global marketing services platform by Innovatus.
VSA Partners is recognized for its expertise in crafting comprehensive brand programs and initiatives across both B2B and B2C sectors, operating across omni-channels. The agency offers a suite of integrated services encompassing design, strategy, branding, marketing, and digital activation. Their impressive client roster includes globally recognized brands such as Google, IBM, AT&T, McDonald’s, CME Group, Marvin, Nike, Sappi, Salesforce, and PepsiCo. VSA’s reputation as a best-in-class firm is built upon its strong performance, talented team, and effective leadership.
Ravi Bhagavatula, a Partner at Innovatus Capital Partners, commented on the acquisition: “We have been closely following VSA Partners and are impressed by their unique ability to generate value for businesses, brands, and corporate cultures. Their exceptional blend of creativity and strategic thinking, serving some of the world’s most prestigious brands, is truly admirable. We are excited to collaborate with VSA to develop this dynamic new growth platform.”
The partnership between Innovatus Capital Partners and VSA Partners is strategically focused on leveraging and expanding VSA’s established strengths, enhancing its service offerings, and broadening its geographic reach. Dana Arnett, CEO and Founder of VSA Partners, shared his enthusiasm about the partnership: “From our inception, VSA Partners has been driven by the ambition to redefine how design can revolutionize businesses, cultures, and society. Innovatus Capital Partners understands our ethos and our dedication to making a significant impact. We are thrilled to have ICP as our partner as we elevate our vision to unprecedented levels.”
About VSA Partners
VSA Partners is a contemporary creative agency providing solutions tailored for today’s interconnected, consumer-centric market. They specialize in creating meaningful brand experiences that address business challenges by focusing on human needs. VSA helps companies define, express, activate, and measure their brands effectively in the marketplace. With over 30 years of experience, VSA Partners has delivered impactful solutions for numerous respected and forward-thinking businesses worldwide, including Google, Nike, AB InBev, IBM, and P&G. The agency operates from offices in Chicago, New York, and San Francisco, offering a comprehensive range of integrated capabilities, including branding, advertising, data science, and technology, all under one roof.
About Innovatus Capital Partners
Innovatus Capital Partners, LLC is a registered investment adviser and portfolio management firm based in New York City. With over $1.5 billion in assets under management, the firm focuses on value creation through investments in special situations, emergent asset classes, private credit, and asset-based opportunities. Innovatus employs an investment strategy that seeks disruptive and growth-oriented opportunities across diverse asset categories, prioritizing capital preservation, income generation, and potential upside.
Innovatus Capital Partners’ lower middle market strategy is specifically designed to invest in companies demonstrating strong market positions, tangible and identifiable value, and significant growth potential. The investment team collaborates closely with business owners, management teams, and lenders to develop innovative financial and operational solutions in both control and non-control investment scenarios. Innovatus targets lower middle market and middle market companies with revenues ranging from $25 million to $250 million, with typical deal sizes between $10 million and $50 million.
Contact Information:
For Innovatus Capital Partners:
Jeffery Holland, Vice President (949) 691-1202 [email protected] www.innovatuscp.com
For VSA Partners, LLC:
Anne-Marie Rosser, President (877) 422-1311 [email protected] www.vsapartners.com
This acquisition signals a significant expansion for both Innovatus Capital Partners and VSA Partners, promising to deliver enhanced and integrated marketing services on a global scale.
