NEW YORK – In a strategic move to enhance fan engagement and broaden its global footprint, the Professional Fighters League (PFL) has announced a groundbreaking partnership with 1xBet, a leading global betting operator. This multi-faceted agreement designates 1xBet as the Official Sportsbook Partner of PFL across Latin America and Sub-Saharan Africa, regions with a burgeoning interest in mixed martial arts (MMA) and sports betting.
This partnership is poised to deliver an amplified experience for MMA enthusiasts in these key territories. Fans will gain unprecedented access to wagering opportunities on all PFL events, including the highly anticipated 2023 PFL Regular Season, the intense PFL Playoffs, and the prestigious PFL World Championship. Furthermore, the collaboration extends to the PFL Challenger Series and the inaugural season of PFL Europe, ensuring a comprehensive betting landscape for 1xBet users.
“Providing premium experiences for fans is at the heart of the Professional Fighters League’s mission,” stated PFL CEO Peter Murray. “We are excited to welcome 1xBet as our Official Sportsbook Partner in Latin America and Sub-Saharan Africa. This collaboration with a world-class sports betting operator like 1xBet is instrumental in our strategy to deepen our engagement with fans in these vibrant markets and provide unparalleled wagering opportunities powered by our SmartCage technology.”
The partnership extends beyond traditional sportsbook integrations. 1xBet will be seamlessly integrated into PFL broadcasts within Latin America and Sub-Saharan Africa, ensuring maximum visibility and brand recognition. To further bridge the gap between PFL’s thrilling action and the global audience, four prominent PFL fighters will serve as brand ambassadors for 1xBet. These ambassadors will play a crucial role in creating custom social content and engaging with fans worldwide, strengthening the connection between the PFL brand and the passionate betting community of 1xbet Partners.
PFL: The Innovation Leader in MMA
The Professional Fighters League is recognized as the fastest-growing and second-largest MMA organization globally. Its unique sports-season format distinguishes it from traditional combat sports promotions. Fighters compete in a regular season, followed by playoffs and a championship, mirroring the structure of major sports leagues. This “win and advance” meritocracy ensures high-stakes competition and compelling narratives throughout the year.
PFL’s global roster boasts fighters from over 20 countries, with a significant portion ranked in the top 25 globally within their respective weight classes. The league is also at the forefront of innovation, utilizing its proprietary PFL SmartCage technology to deliver real-time betting odds and enhance the viewing experience for fans. PFL events are broadcast live in the U.S. on ESPN and ESPN+, reaching a global audience in 140 countries through 25 leading international media partners.
1xBet: A World-Class Betting Partner
Established in 2007, 1xBet has solidified its reputation as an innovative and world-class betting brand. The platform offers a vast selection of betting markets, covering thousands of events across more than 60 sports, all with competitive odds. 1xBet is committed to accessibility, with its website and mobile app available in over 60 languages, catering to a truly global audience.
1xBet’s commitment to sports extends beyond betting. The company proudly partners with numerous prestigious sports clubs and organizations, including Paris Saint-Germain, FC Barcelona, LOSC Lille, Italian Serie A, and the African Football Confederation. Their portfolio also includes collaborations with leading esports organizations like Team Spirit and OG Esports, demonstrating a wide-ranging commitment to the global sports and entertainment landscape. 1xBet’s industry leadership is further underscored by numerous awards and nominations from esteemed iGaming events, recognizing their innovation and excellence. This partnership with PFL further cements 1xBet’s position as a key player in the sports betting industry and a valuable partner for sports organizations seeking to expand their global reach and fan engagement.
